Posts Tagged “Get Crackin’”
Expansion plans for Port Tampa are announced, plus a huge expansion in advertising plans are announced for Wonderful Pistachios.
Port Tampa
Port Logistics Refrigerated Services has started construction of a cold storage facility at Port Tampa Bay. Based in Tampa, Port Logistics’ 134,000-square-foot on-dock warehouse is scheduled to open in the summer of 2017
The cold storage will have over 9,000 pallet positions, 96 refrigerated container plugs, a Gottwald mobile harbor crane and onsite USDA and U.S. Customs and Border Protection inspection, as well as fumigation services. The facility is located on 13.7 acres and will handle both palletized breakbulk cargo and refrigerated containers.
Pistachio Ad Campaign
By The Wonderful Company
LOS ANGELES — Wonderful Pistachios, known for its iconic “Get Crackin’” ads, launched its biggest “Get Crackin’” advertising campaign ever, investing $55 million to support the largest pistachio crop in history. The irreverent and comedic commercials feature a really big star—literally—with the introduction of Ernie the Elephant. This pistachio-loving, health-conscious, somewhat bold, always hilarious, computer-generated spokes-elephant refuses to work for peanuts and is voiced by WWE Superstar John Cena (“Trainwreck,” Fox’s “American Grit”).
“Ernie and I are alike in many ways,” said Cena. “We’re both fun-loving guys, confident in our choices. I’m excited to join Wonderful Pistachios’s popular ‘Get Crackin’’ campaign by bringing to life its newest character, Ernie the Elephant, whose favorite food is Wonderful Pistachios. Whether you’re in the ring, on the go, at work, or hanging out with friends, Wonderful Pistachios is a fun, healthy snack that’s a good source of protein and fiber, and a strong foundation for good nutritional choices.”
Ernie the Elephant makes his debut in two commercials, which air during tonight’s “Monday Night Football,” “Dancing with the Stars,” “The Late Show with Stephen Colbert,” and more. In one spot, Ernie attends a baseball game, touting Wonderful Pistachios as a superior snack to those tired old peanuts sold at the stadium. Another features Ernie as “the elephant in the room”—or elevator—talking up pistachios, while his tons-of-fun personality tests the elevator’s weight sensors. In the coming months, eight more commercials will air and pistachio lovers will witness Ernie’s unique take on elephant stereotypes, supermarket shopping, working out, lady squirrels and airport travel.
Later this football season, two more spots feature Seattle Seahawks cornerback Richard Sherman schooling Ernie with his best defensive moves—and his famous trash talk—both on and off the field. As one of the smartest players in football, Sherman not only matches wits with Ernie in the “Get Crackin’” campaign, he demonstrates Wonderful Pistachios’s commitment to healthy eating through a series of “Snack Smarter” digital videos, educating football fans on the nutritional benefits of Wonderful Pistachios compared to other unhealthy salty snacks, such as nachos and crackers.