Posts Tagged “Happy Meals”
McDonald’s is talking up a milestone in providing children increased access to fruit through sliced apples served in Happy Meals.
Since 2004, the Oak Brook, Ill.-based foodservice operator reports serving more than two billion packages of sliced apples in Happy Meals, according to a news release.
In 2012, McDonald’s began serving the sliced apples as the default side item instead of french fries.
McDonald’s needed suppliers to develop the capacity to offer the product at restaurants nationwide. The success at McDonald’s led to fresh-cut apple availability at retail, schools and other quick-service restaurants, according to the release. McDonald’s has 14,000 locations in the U.S.
“As the first restaurant to offer fresh-cut apple packages as a side choice for children in April 2004, McDonald’s helped transform the children’s meal nutrition landscape by being the first to successfully create a market for convenient and easy, fresh-cut apple packs,” McDonald’s officials said in the release. “Today, all children in the U.S. under the age of 12 have only ever known a Happy Meal that included the option of apple slices.”
“This milestone is a marker of McDonald’s continuing to play an important role in every community and our ongoing efforts to help increase access to fruit and other nutritious food for children,” Steve Kerley, vice president and general manager of McDonald’s in the Philadelphia region, said in the release. “The decision to serve real apple slices with Happy Meals more than a decade ago helped make it easier for parents to ensure that their children are getting wholesome options.”
McDonald’s is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.
Founded in the United States in 1940, the company began as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
LongHorn Steak House went decades without serving so much as one Brussels sprout. Nor, for that matter, a slice of butternut squash, according to an article recently in USA Today.
But this year, its new Brussels Sprouts Au Gratin has emerged as its most popular side dish. In January, when it plans to roll out butternut squash risotto, “I guarantee you we’ll be the largest seller of butternut squash in the country,” boasts executive chef Kurt Hankins.
Restaurants have little choice. Americans are eating — make that, demanding — fresh veggies at the one place no one expected them to: the restaurant. Gone are the days when meat ‘n’ potatoes basked in all the menu glory and an indistinguishable medley of peas, carrots and green beans were pushed to the wee corner of the plate. When Americans go out to eat — when most folks prefer to splurge — they’re increasingly splurging with vegetables, reports USA Today.
So much so that vegetable offerings on restaurant menus nationally have jumped 11% over the past three years, reports Technomic, the restaurant research specialist. Chief among them is kale, the leafy, dark-green vegetable that has seen a remarkable 400% increase in appearance on restaurant menus over the past five years. About 67% of Americans says a vegetarian meal can be just as satisfying as a non-veggie version, Technomic reports.
About nine in 10 consumers say that menus containing a full serving of vegetables are more healthful, reports Technomic. But that’s not always the case, warns Hope Warshaw, a registered dietitian and author of Guide to Healthy Restaurant Eating. She’s no fan of what LongHorn is doing with Brussels sprouts, and what it soon will be doing with butternut squash, the USA Today article says.
“Vegetables that are slathered, smothered and buttered come loaded with calories, so what’s the gain?” she asks. Instead, she advises: “Eat your vegetables pristine.”
Even so, the veggie fan club is a rapidly growing one, whether the vegetables are pristine or not. Parents, too, are driving this trend.
At Applebee’s, 80% of kids’ meals were served with fries just a handful of years ago. Now, more than 40% are served with veggies, and that number keeps growing. McDonald’s has plans to keep boosting the veggie offerings in its Happy Meals. “We want to have kids consume more fruits and vegetables around the world — and we want to make access easier,” says McDonald’s CEO Don Thompson.
McDonald’s recently announced it would offer value menu customers a side of salad, fruit or vegetables as an alternative to French fries in the fast food giants top 20 markets, including the USA.
Additionally, McDonald’s said it would promote and market only water, milk and juice as the beverage for children’s Happy Meals and work to heighten kids’ interest in produce options.
Finally, the restaurant chain said it would have all of its advertising directed at children include a message about nutrition or wellbeing, as well as dedicated panels on Happy Meal boxes or bags.
The chain said it worked on the pledges with the Alliance for a Healthier Generation, which was created by the Clinton Foundation and the American Heart Association.
An independent, third-party assessor will be brought in by McDonald’s to track its progress on the commitment, which the company expects to roll out in up to half of the 20 markets within three years, completing implementation by 2020.
It’s a similar plan for healthier means recently announced by Burger King, which launched a low-fat, crinkle-cut French fry called Satisfries. The chain said the fries have 40 percent less fat and 30 percent fewer calories than the fries at rival McDonald’s.
McDonald’s said specific options for substitute menu items would vary by market.