Posts Tagged “KIKU”
Ambrosia and KIKU brand apples continue to be bright spots in the apple category according to the latest retail scan data available from Nielsen Perishables Group.
Data released recently shows that for the four weeks ending May 23, 2015, total U.S. sales of Ambrosia had the strongest growth rate (up 157 percent) among the top 10 apple varieties. Ambrosia was one of only two apples — the other being Honeycrisp — in the top 10 to show an increase in dollar volume performance.
The larger Ambrosia crop has provided savvy retailers with an opportunity to continue to sell this great apple longer into the season, says Steve Lutz, vice president of marketing at CMI. “The story is, consumers continue to seek out and buy Ambrosia as long as retailers carry it,” said Lutz. “When you look at the entire apple category and see that only two apples in the top 10 are showing sales increases, it really shows the emerging following Ambrosia has with consumers. This is exactly the type of growth we saw with Honeycrisp a few years back.”
The May scan data also revealed a second consecutive record sales month for KIKU brand apples. Boosted by imports from New Zealand, KIKU jumped into the top 15 powered by a 305 percent increase in sales, with volume increasing by 420 percent.
“Imported KIKU are clearly generating fresh sales for the apple category,” said Robb Myers, Director of Sales at CMI. “Of the top 15 apples nationally, KIKU’s performance increase was far and away the strongest in the category,” said Myers. He added, “This is great news because it shows how branded apples like KIKU can generate incremental sales for retailers even during the heart of the summer fruit season.”
Myers added that supplies of New Zealand KIKU will be available through the summer months into August. “We anticipated that the strong sales success of KIKU would continue, and we’ve been regularly receiving fresh imports to supply our customers in the U.S. market.” Total apple category volume moved up slightly by 2.3 percent during the month of May. However, declining retail prices offset the volume increase leading to an overall decline in apple category dollars of 6 percent.