Posts Tagged “strawberries”
Strawberries
While strawberry shipments from Ventura County are in a seasonal decline, berry volume from both the Santa Maria area and the Salinas/Watsonville district are on the rise.
Overall this season, I’ve been disappointed in the quality of California strawberries, both in taste and appearance. As long as your receiver knows what they are having delivered, then it should reduce your chances of claims or rejections. Hopefully quality will improve with the transition to northern shipping areas.
Studies have shown if your load has pallets with sealed bags from Tectrol with the CO2 modified atmosphere, you will have berries with better arrivals and extended shelf life.
California has refined growing methods on more than 40,000 acres and have improved yields by 44 percent since 1990, but you can’t control Mother Nature. About 90 percent of USA grown fresh strawberries are from California.
The Salinas/Watsonville district is easily the state’s most important when it comes to strawberry shipments, with loads amounting to nearly half of California’s production.
During a year, Salinas/Watsonville ships nearly 20,000 truck load equivalents of strawberries, with the Santa Maria district moving nearly 11,000 truck load equivalents and Southern Californa shipping over 12,000 truck load equivalents.
Blueberries
Although a few California growers began harvesting and shipping early blueberry varieties last March, the bulk of loadings occur in May and June, with the season ending by July.
California is now shipping blueberries and all the signs point to good volume and quality. The Golden state this year is expected to exceed the 1,100 truck load equivalents of “blues” shipped in 2012.
California is home to 80 blueberry producers and 20 handlers, and ranks fifth nationally blueberry shipments.
Blueberry volume is light, but seasonally increasing from the southern and central disticts of California. Raspberries are in light volume from Ventura County.
Salinas strawberries and vegetables – grossing about $7500 to New York City.
Light shipments of cherries from California’s Arvin district near Bakersfield have gotten underway within the past week. Decent volume should be occuring within the next week or two. Excellent quality with good volume are being forecast for both California and Washington state this season, despite a mid April freeze in Washington that will reduce some loading opportunties.
Apricots are among the most perishable of stone fruits, but optimism abounds this year the product won’t get taken out by Mother Nature as it pretty much has been the past four years.
Most apricots are grown, packed and shipped in the San Joaquin Valley. Loadings should be hitting stride now and continue through May. About 90 percent of the apricots grown in the United States come from California. Production in 2011 was nearly 69,000 tons.
Meanwhile, there are much better loading opportunities with California items ranging from strawberries to mixed vegetables.
Strawberry shipments are heavy and will continue to heavy for another month.
Overall, the Salinas Valley is becoming the most active area for produce shipments. Lettuce, broccoli and cauliflower, plus dozens of other mixed vegetables are being shipped and volume will increase in the weeks ahead.
The nearby Watsonville district is shipping some strawberries, but but there also are berries and some mixed veggies coming out of the Santa Maria district to the south.
The Coachella Valley is expected to start harvesting desert grapes any day now, but good volume shipments are not expected until the week of May 20. Normal volume is expected.
Southern Californa strawberries, vegetables – grossing about $5400 to Chicago.
Salinas Valley mixed veggies – about $7400 to New York City.
In case you haven’t noticed strawberries in retail supermarket are costing about 30 percent more, or about a dollar more per 16 ounce claimshell package, than only a few weeks ago. After a summer of plentiful supplies, this is the time of year when strawberry production is in a transition from the bountiful fields at Watsonville, CA to areas further south, such as Ventura and Orange counties, as well as in Mexico. It will be the first of the year before supplies increase, and perhaps some break in what you are paying in the stores.
Long gone are days of 99-cent-per-pound apples. Yet, this fruit is one of the better buys in produce departments. Despite a freeze wiping out the vast majority of apples in Michigan last spring, plus cold weather hitting New York apples hard, the nation should have nine percent more apples than a year ago – thanks to a humongous crop in Washington state. Still it depends on the variety, what you will pay. For example, two of my favorites, the Gala and the fuji apples are selling at my store for $1.77 per pound. However, another favorite of mine, the Ambrosia apples, costs about 50 percent more.
Table grapes have been another wonderful eating experience this year. California’s crop has been so sweet and cruncy I sure hate to see the season end. I’m noticing the late season grapes from California are not quit as good as the super tasting product that has been available for month. Grapes also have been one of the best buys in the produce department. The California product will soon be replaced by grapes from Chile. We can only hope Chile has as good a crop.
Other good buys in the produce department continue to be bananas and kiwifruit.
Strawberry shipments from the Plant City, FL area have been underway for more than a month, but only in very light volume. This is changing as available loads will show significant increases by December 10, and be in big volume around December 15-20. Central Florida also has very light volume with cherry, grape, roma and green tomatoes. The area also is shipping variety of vegetables. However, this overall is seasonally a very light volume period for Florida. Expect multiple pickups to involved with most loads.
You may even have to fill out the trailer from those Florida pick ups with a few pallets of cabbage, greens or broccoli from Southern Georgia. In fact, the whole Eastern seaboard extending into the Northeast and New England doesn’t hold a lot of volume, but sometimes something is better than nothing.
In eastern growing areas of North Carolina, the biggest volume is with sweet potatoes, not necessarily known for paying the best freight rates…..In upstate New York, Orange County is shipping storage onions, while central and western areas are loading cabbage. New York apples were hit pretty hard by freezing weather earlier this year, especially from western and central shipping points. Even the Hudson Valley did not escape the freeze, although it came out better than the rest of the state.
In northern Maine, Aroostoock County is shipping around 150 truck loads of potatoes a week.
Maine potatoes – grossing about $1700 to New York City.
North Carolina sweet potatoes – about $1500 to Atlanta.
Florida vegetables and strawberries – about $2600 to Boston.
Strawberries continue to be a favorite of consumers, as well as other berries ranging from raspberries to blueberries and blackberries. The popularity of each continues to increase. The fruit not only is tasty, but healthy.
The agricultural lending company Rabobank sees retail berry sales continuing to incrase by seven percent annually for the next three years.
Rabobank’s Food and Agribusiness Research and Advisory group recently released a report, titled “The U.S. Fresh Berry Boom — Who Will Profit from the Growth?”
No surprising is the report notes California will continue to be the leading producer of fresh berries for strawberries, blueberries, raspberries and blackberries. Sharpest gains in recent years have been with strawberries and blueberries.
California produces 88 percent of the country’s fresh strawberries and significant portions of fresh blueberries, raspberries and blackberries. Florida is also a significant producer of fresh berries.
During the fall and winter months strawberry and blueberry importes from Mexico and Chile compete directly with Florida’s season. Chile now accounts for over 50 percent of imported blueberries.
Consumers are now purchasing more berries that been grown south from British Columbia and continuing all the way south along the coast to Chile. This shift will continue following seasonal patterns, but also seeing increased volume in the more southern regions.
Over the past five years, California has shown tremendous growth in strawberry production the past five years. In 2008, the state produced 114 million cartons of strawberries, which grew to 181 million cartons in 2010. In 2011, volume actually slipped to 178 million cartons but this year, but in 2013, the total volume should be in the 190 million carton range.
The majority of those gains come from increased yields. California’s strawberry acreage totalled 36,519 acres in 2008, but was down to 37,732 acres this year.
It is a different story for blueberries. Worldwide statistics show total world acreage of blueberries has grown significantly over the years. It has quadrupled in the past 15 years and now sits near 200,000 acres with most of that being in North and South America. The Americas represent close to 80 percent of the world’s blueberry acreage and production.
While head lettuce shipments continue from the Salinas Valley and the Huron District in the San Joaquin Valley, volume is rapidly decreasing as the seasonal shift if well underway and volume increases from the desert areas of the Imperial Valley in Southern California and in the nearby Yuma district of Arizona.
Normal shipments are expected from the desert areas through the end of the year. Loadings for romaine from the Imperial Valley should start the week after Thanksgiving.
Lettuce loads from the Salinas Vallely are expected to overlap the Imperial Valley season by a week or two.
Record shipments of tables grapes continues from the San Joaquin Valley spanning the Kern District to the northern part of the valley is averaging over 1,600 truckloads per week…..Also from the Kern District is shipments of carrots, averaging about 350 truckload equivalents per week.
Strawberry shipments from the Watsonville District are in a seasonal decline, while volume is picking up from Ventura County. Moderate volume continues from the Santa Maria District. As with many vegetables in California, berry volume is much lower than only a few weeks ago.
There’s a number of produce items in California providing light volume, but at this point may be helping to fill out the truck. Those items may range from oranges to lemons, kiwi, various veggies and even holiday product such as pomegrantes.
San Joaquin Valley produce – grossing about $4400 to Chicago.
Fall official begins in the USA on September 22nd, 9:49 CST. However, in a 
sense fall really kicks off in the minds of many, after Labor Day, September 3rd. It also means the beginning of fall produce loads for many new items, and is the start of late season shipping for a number of produce items. Total USA produce volume does not match that of summer, but it certainly beat the low volume season of winter.
California provides a lot of loading opportunties for produce haulers during the fall season.
Grapes – Historic shipments of table grapes from the San Joaquin Valley will peak in September. Nearly 110 million 19-pound cartons are expected to be shipped by the end of the season in late 2012.
Oranges – While the smaller valencia loadings, expected to total 28 million boxes, end in October, the much larger navel orange crop kicks in as valencia finish.
Apples – While shipments have been underway for several weeks, loadings of the popular fuji and granny smith varieties have just started.
Strawberries – Shipments are running about 11 percent ahead compared to this time last year. While loadings are past their summer peak, decent volume continues into the fall. Through August about four to five million trays were being shipped, and this will drop to around three to four million trays during September. While most strawberry shipments through the summer have been from the Watsonville/Salinas area, those loadings with be in decline before ending in late November. The volume from that area will be replaced with shipments originating from Oxnard.
Pomegranates – This may not be one of the visible or promenate produce items for hauling, yet there will be about four million boxes of pomegranates shipped, beginning in early October.
Kiwifruit — About two-thirds of the loadings originate out of the Southern San Joaquin Valley and about one-third from the northern Sacramento Valley. Shipments are expected to be down 15 to 20 percent for the 2012-13 season, with loading forecast at about 7 million, seven pound trays, with loadings to kick off around the second week of October.
Persimmons – Average shipments are forecast, with loadings becoming available around the third week of September from such towns as Madera and Reedley.
Pumpkins – Shipments got underway from around Manteca, CA the week of August 27th., which is about normal. However peak loadings are not expected until the end of September and early October.
Produce shipments from the Western half of the USA offer perishable haulers 
some obvious and not-so-obvious choices for obtaining loads.
Here’s some places you may not have considered. New crops of potatoes are now available in some upper mid-western states. The Big Lake, MN area is shipping both red potatoes and russets. New crops of spuds have recently got underway from Central Wisconsin, Nebraska and Northern Colorado.
In Idaho and Malheur County, OR., loading opportunities have recently become available with a new crop of storage onions. While the area is known for its onions, a few shippers are starting to offer sweet onions. Just be aware that these shippers are new at this game and still may be on a learning curve relating to quality. Sweet onions often do not store well.
In California, the heaviest volume from the Salinas Valley is with head lettuce, averaging about 1,100 truck load equivalents per week. Many other vegetable items are also being shipped…..In the nearby Watsonville District, about 750 truckload equivalents of strawberriers are being loaded weekly.
Plenty of loading opportunities are coming from the San Joaquin Valley of California with stone fruit, veggies and grapes. Heaviest table grape movement is from the southern valley area known as the Kern District, but volume is rapidly increasing from more northern areas of the valley.
An update on apple shipments from Washington state, shows it will account for 77 percent of the nation’as apple shipments during the 2012-13 shipping season. Washington always leads the nation in this category, but with heavy weather related losses to apples in Michigan and New York state, the northwest will provide an even more than normal percentage of the country’s apple loads. Washington expects to ship its second largest amount of apples in history; and this is despite a 10 to 15 percent crop loss due to hail storms earlier this year.
Salinas Valley produce – grossing about $7500 to New York City.
Big Lake MN potatoes – about $1300 to Chicago.
Central Wisconsin potatoes – about $2500 to Atlanta.
California continues to work its way through the peak summer shipping season 
as much of the middle part of the country stays in the weather’s frying pan. While this may not be good for crops and livestock in the Mid-west, it is contributing to strong, steady shipments off of the West Coast.
For example, tomato shipments from USA areas such as Arkansas, Tennessee and South Carolina have been hit hard by the heat wave. This is resulting in more demand and better California loadings, whether it is tomatoes from the San Joaquin Valley, Ventura County, San Diego County, or even from Mexico’s Baja California.
Meanwhile, California should be shipping 4 to 5 million trays of strawberries weekly right on through August — mostly from the Watsonville District. During September, loading are still expected to remain strong — in the 3.5 to 4 million-tray range. While quality of strawberries has been a little up and down this year, some observers are predicing the berries will be much better the latter part of the season. That would be great not only for strawberry lovers, but for the guys and gals hauling them. Better quality should mean fewer claims or rejected loads.
There also remains mostly steady shipments of Salinas Valley vegetables, plus fruits and vegetables from throughout much of the San Joaquin Valley.
Salinas Valley produce grossing – about $7500 to New York City.
Some of the most reasonably price fruit items in local supermarkets now are strawberries, raspberries and grapes. Apples will be 
an interesting item to watch this fall.
Strawberries have been a frustrating item at best this summer. No one likes to waste their hard earned dollars on something that doesn’t have the taste or durability (shelf life). My purchase of strawsberries have been all over the board, ranging from good (not great) to very disappointing. I tend to think labels or brands can be a bit over rated. A top brand may or may not be better than a generic fruit or even a lesser known brand. However, this year I have found Discroll brand strawberries have been more consistently good. My big disappointement has been with the Red Blossom brand. More often than not, it has left me wishing I’d left it on the supermarket shelf.
The fall strawberry crop out of California is projected to stronger this year, and growers are predicting improved quality and flavor through August and September. I hope they are right!
Another favorite of mine are raspberries. Even with the Driscoll brand, “razz” is so perishable you really need to check the clamshell package for excessive moisture from the berries — and for mold. Still, no one does a better job with raspberries than Driscoll.
Table grapes from California’s San Joaquin Valley are available and a possible record setting crop is translating into attractive retail prices. Just bought some red grapes and the high sugar content makes them oh so sweet!
Finally, apple lovers are looking forward to the new crop which is now arriving at stores. On July 20 hail storms did some significant damage to some orchards in Washington state. Still, there will be plenty of apples because Washington was poised to have a historic crop. Even though the weather damage may reduce the crop by as much as 25 percent, it was so huge, that there will still be plenty of the fruit.
Something to keep in mind. Some orchards were hit much harder than others. To save as much of their crop as possible, you could be seeing some “high grade” bags of apples in your stores. This is simply a fancy name for some fruit that is less than fancy. It is apples that have some “dimples” from minor hits by hail. These dimples will turn brown and have a russetted look. They should have a lower price because they aren’t as “pretty,” although the eating quality should still be fine.