DALLAS — Despite reports to the contrary, there will be plenty of guacamole as U.S. imports of Mexican avocados are at record levels and will continue approaching the Big Game, Sunday, February 3 in Atlanta. The United States received a record 71.9 million pounds for the week ending January 13, 2019; January imports of Mexican avocados are projected to reach 217 million pounds, up 16 percent from last year during the same period.
The Los Angeles Rams play the New England Patriots at 6:30 p.m. EST, on CBS.
Big Game Sunday is the biggest day for avocado consumption in America, according to Avocados From Mexico, and guacamole is one of the most popular foods served at game-day parties.
“This season is one of the most active periods for the Mexican avocado industry,” says Alvaro Luque, President of Avocados From Mexico. “It’s a priority for our farmers, packers and distributors to ensure Americans have the avocados they want for the Big Game.”
Additionally, back for a fifth straight year, Avocados From Mexico will have a 30-second commercial during the Big Game, airing Sunday, February 3, 2019 on CBS. This year, AFM returns with its classic light-hearted humor to showcase that Avocados From Mexico are “Always Worth It.” Over the last four years, Avocados From Mexico has told dynamic stories of Avocados From Mexico’s versatility, seasonality, and health benefits (good fats), all leading up to this year’s overarching umbrella message: Simply put, Avocados From Mexico are Always Worth It.
Americans’ demand for avocados isn’t just for game-day parties. Mexican avocado imports are expected to reach a record-breaking 2 billion pounds this fiscal year, an increase of 7 percent from last year.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.