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The University of North Carolina Tarheels may be the 2017 NCAA basketball tournament champions, but the Envy apple took home the 2017 Apple Madness “chomp-ionship.”
Beating out Honeycrisp in the final contest, the Envy was the winner of the U.S. Apple Association-sponsored tournament pitting 32 apple varieties in a five-round online competition, according to a news release.
More than 31,000 consumers voted for their favorite apple variety during the event, a 20% increase from last year’s inaugural tournament, according to the release.
“We love the opportunity to merge March’s National Nutrition Month and bracket fever with this campaign,” Korenna Wilson, director of consumer health and public relations at the apple association, said in the release.
“It was fun to see apple fans’ passion for their favorite varieties play out on social media. Congrats to Envy!”
The contest shared apple facts, recipe ideas and health research data with millions of consumers on social media, according to the release.
“We are incredibly excited that consumers picked Envy, proving Envy’s truly exceptional widespread appeal,” David Nelley, vice president of categories at Oppy, which manages production and sales of Envy Apples in the U.S.
“Envy is selling extremely well in the U.S., and being voted champion in this fun competition is truly awesome for the consumers who enjoy Envy apple and for our passionate growers,” Joe Barsi, president of North America for T&G Global, said in the release. T&G manages the Envy apple global marketing efforts.
Apple Madness began in February at USApple.org/AppleMadness with a prediction period encouraging individuals to fill out their Apple Madness bracket for a chance to win a three-month supply of apples.
Throughout the event voters entered to win apple-related prizes from members including Borton Fruit, Chelan Fresh, Domex Superfresh Growers, the Michigan Apple Committee, New York Apple Association, New York Apple Sales, Oppy, Rainier Fruit Co., Red Jacket Orchards, Ridgetop Orchards, Riveridge Produce Marketing, Sage Fruit Co/ and Washington Apple Commission.
by Polymer Logistics
Riverside, CA – Polymer Logistics supplied over 22 million Wood-Look crates in 2016, introducing the product to major retailers in both the US and Europe. The introductory year for these crates has proven very successful, with retailers registering substantial sales increases in their produce departments and a study in Italy indicating a 94% consumer preference for Wood-Look crates.
“2016 was the year of our Wood-Look crate solution,” says Gideon Feiner, Polymer Logistics CEO. In response to growing demand, Polymer Logistics opened two new wash plants in the U.S. in the same year, now totaling five in number. The company also appointed a well-known executive in the produce industry – Fred Heptinstall, as CEO of Polymer Logistics North America to support its expansion, with the company achieving growth of more than 35% in 2016. It continues to make investments and anticipates continued corporate growth in the high 20% in the years ahead.
To complement the success of the Wood-Look crates, Polymer Logistics developed an in-store Wood-Look display fixture to create a unified store appearance. The innovative modular Wood-Look display stand is featured at Fruit Logistica 2017 at Hall 21 / C-04. The easily assembled stand can be customized to meet the needs of specific locations and is fully compatible with 600×400 mm as well as 400×300 mm RPCs. The display stand can also accommodate a combination of various industrial style crates from other suppliers as well as cardboard containers to boost overall produce aisle appearance.
With fresh produce often placed at the front of stores, appealing displays draw in more foot traffic and boost overall store sales. The distinctive “fresh from the field” appearance provides a memorable shopping experience while delivering crucial benefits such as hygiene, as well as lower cost and environmental impact. Visitors to Fruit Logistica 2017 are encouraged to see how the new combination of Polymer Logistics eye-catching products can transform both store appearance and operation.
About Polymer Logistics:
Polymer Logistics is a leading provider of One-Touch/Retail Ready Reusable Packaging (RRP) solutions. Since 1994, it has been helping retailers worldwide simplify supply chain management by offering them precisely what they need in terms of logistics services and display products – from the factory to the retail floor. The strength of the brand comes from the Company’s consistent track record in helping clients cut overall costs by up to 60% while simultaneously increasing in-store product availability. Add to that an innovative and flexible approach, expertise in materials handling and logistics management, and a focused commitment to superb service. Polymer Logistics numbers 17 service centers and wash sites with dedicated local teams in the USA and Europe.
by Chilean Fresh Fruit Association
Chile’s first 2017 shipment of clementines to the U.S. departed from the port of Valparaiso in late April, a week earlier than the previous season. This serves as the official start of the Chilean Citrus season, which runs through October.
Roughly 191 tons of clementines (12,260 boxes) departed for the U.S., with 89% destined for the East Coast. This shipment includes 7,940 boxes of Oronules (121 tons) and 4,320 boxes of Clemenules (70 tons). Chilean Clementine volume is expected to be slightly less than 2016, with around 42,000 tons of clementines exported from Chile between April and July. In 2016, 99% of all Chilean clementines were shipped to North America, and the same is anticipated for this season.
Clementines are just one part of Chile’s citrus offerings, which also include mandarins, lemons and navels. In terms of timing, as Clementine shipments start to wind down in July, mandarins will ramp up, with shipments concentrated in the August-September timeframe. Navel oranges will be available from June-October, with lemons boasting the longest season of May through October. With favorable autumn temperatures and sufficient rainfall, the Chilean Citrus Committee anticipates good sizing and flavorful, juicy fruit.
While total citrus volume is expected to increase just three percent, from 247,363 tons in 2016 to 256,000 tons in 2017, a huge increase is once again anticipated for mandarins. On the heels of a 22% volume increase in 2016, the Chilean Citrus Committee foresees another double-digit increase for mandarins this season, jumping from 53,000 tons to 67,000, a 26% increase over 2016. Nearly 100% of all mandarins are destined for North America. Comments Juan Enrique Ortuzar, Chairman of the Chilean Citrus Committee, “In 2014, Chile’s mandarin volume was around 27,000 tons. Here we are in 2017, just 3 years later, and we expect to ship 67,000 tons. This growth is phenomenal, and in direct response to strong demand from our customers in North America. We believe there are still more growth opportunities, and the Chilean Citrus Committee remains committed to supporting market development.”
In 2017, the Chilean Citrus Committee will expand its marketing program from the U.S. into Canada, working with a Toronto-based merchandiser to grow the Eastern Canadian market. The U.S. will remain its primary focus, and programs to promote lemons, easy peelers and navels are currently being discussed with retailers across the country. The Chilean Citrus Committee will launch this season’s marketing program during two May shows: the annual CPMA convention in Toronto and The West Coast Produce Expo in Palm Springs.
Focusing on California, stone fruit volume is building, while strawberry shipments are shifting from Ventura County to Santa Maria.
While there has been light volume of California stone fruits in recent weeks, decent volume is expected to occur with the next 10 days to two weeks.
The state does not have a big crop of stone fruits this year, but shipments should be strong, in large part due to production problems in the SoutheastA.
About 90 percent of the South Carolina peach crop was wiped out by a devastating freeze, while Georgia lost about 40 percent of its peaches.
California stone fruit shipments should be fairly steady by the middle of May.
While heavier shipments have occurred the past couple of season during late April with nectarines and some other stone fruit items, that is about a week earlier than what’s considered normal. More normal is returning this season with the crop a little later.
Strong volume is seen by the third week in May, just in time for deliveries for the Memorial Day weekend May 27 – 29.
West Coast stone fruit shipments used to be much larger, but that has change over the past decade or more with a decline in acreage. Also, a marketing order was eliminated several years ago, resulting in it now being difficult to get a firm handle on acreage totals. However, appears acreage declines have bottomed out. Many stone fruit growers also had shifted to growing other items such as almonds and Mandarins.
California white peaches started in late April, while yellow nectarines and white nectarines, plus apricots got underway in early May. Black and red plums will be starting in the middle of May.
California Strawberry Shipments
As of April 15th, California strawberry volume was over 5.5 million trays, more than half a million over the projected 4.9 million. Currently, Ventura County strawberry shipments are in a seasonal decline with volume still a little more than a little northward at Santa Mara, where volume is approaching peak loadings. Last week, Santa Maria shipped about 450 loads of strawberries. The Watsonville area near Salinas is shipping strawberries in very light volume, which will be increasing.
Santa Maria strawberries and vegetables – grossing about $6400 to New York City.
by National Mango Board
Orlando, Fla – The National Mango Board (NMB) has launched a marketing campaign, renaming the Ataulfo mango variety to “Honey.” Over the years, the Ataulfo name has been repeatedly reported as hard to pronounce for U.S. consumers, retailers and the media, creating purchase barriers and missed education opportunities for this popular Mexican variety. Retailers and industry members are encouraged to use Honey as a more consumer-friendly name to help increase Ataulfo sales.
“When consumers struggle to pronounce Ataulfo, it can create resistance and lack of understanding of the fruit”, stated Manuel Michel, Executive Director at the NMB. “The NMB’s goal is to help consumers overcome the barriers of entry and encourage increase purchase of the fruit. Our ultimate objective is to make the Honey mango more mainstream and generate excitement amongst U.S. consumers, retailers and media by providing them a more consumer-friendly name.”
“When consumers struggle to pronounce Ataulfo, it can create resistance and lack of understanding of the fruit”, stated Manuel Michel, Executive Director at the NMB. “The NMB’s goal is to help consumers overcome the barriers of entry and encourage increase purchase of the fruit. Our ultimate objective is to make the Honey mango more mainstream and generate excitement amongst U.S. consumers, retailers and media by providing them a more consumer-friendly name.”
The NMB’s Honey mango renaming efforts will highlight the versatility, sweet taste, and creamy texture of the variety, as well as the deep roots within the rich Mexican culture. Throughout the renaming campaign, the information around the origin of the variety will continue to be shared on mango.org and promoted with media outlets.
About the National Mango Board
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported mangos. The board’s vision, to bring the world’s love of mangos to the U.S., was designed to drive awareness and consumption of fresh mangos in the U.S. marketplace. One cup of the superfruit mango contains 100 calories, 100% of daily vitamin C, 35% of daily vitamin A, 12% of daily fiber, and an amazing source of tropical flavor. Learn more at mango.org
One of the larger Vidalia onion shippers, Shuman Produce, has just become significantly larger….On the West Coast, here’s an update on California orange shipments.
Shuman Produce of Reidsville, GA which has grown over the past decade or so to become the second largest Georgia onion shipper, has purchased the Plantation Sweets Vidalia onion operation in Cobbtown, GA.
The 680-acre property includes a 94,000-square foot packing facility, and sold for $5.5 million at a bankruptcy auction April 26.
Shuman Produce plans to use cold storage space on the property in the next couple of weeks for part of its current crop, and the land will be planted this fall for next spring’s onion harvest. The acquisition allows Shuman Produce to add several hundred thousand boxes of production to its Vidalia program.
During the first round of bidding on primarily the land itself the bidding was up to about $2.5 million. Obviously that more than doubled before the bidding concluded.
Plantation Sweets filed for bankruptcy in 2016. Farm equipment and onion bins that belonged to the company were sold in a separate auction April 27.
Another Vidalia onion operation, which previously belonged to Gerrald’s Vidalia Sweet Onions, will be available in a bankruptcy auction later this month. Online bidding on that property begins May 11.
Vidalia onions – grossing about $2000 to Chicago.
California Orange Shipments
An early conclusion to California’s navel orange shipments are expected due to a smaller crop, compared the last two seasons.
Navel shipments will be ending sometime in June. About 75 percent of the navel crop had been picked by early April.
California shippers already were exporting some valencia oranges, which should be available domestically after the navel crop is finished. Most valencias go to foodservice or to schools.
Consumers do not favor valencias as much as they used to, due in part to increased availability of Southern Hemisphere navels.
Southern California citrus, avocados – grossing about $3900 to Chicago.
Alliance changes in the way container shipping lines operate are being welcomed by an executive with the Port of Oakland, CA.
Newly formed ocean carrier alliances will help the port, according to Maritime Director John Driscoll in a news release from the facility.
“We’ll see larger vessels coming to the port, which is a good thing,” he told employees in a podcast on the port’s website, portofoakland.com. “We’ll get more container moves-per-vessel which increases the efficiency of operations.”
Driscoll also said the port will receive a new weekly vessel service as a result of carrier realignment. Taiwan-based Wan Hai Lines plans to launch a new route connecting Oakland and Asia, which will increase to 29 the number of regularly scheduled vessel services calling Oakland.
“It’s a good sign when new players come to Oakland,” Driscoll said in the release.
The changes result from an April 1 realignment in which 11 of the world’s largest shipping lines formed three new alliances. Alliances let carriers pool ships on ocean routes to cut costs while expanding market reach. The carriers plan to deploy larger vessels in their alliances, carrying more containers to the U.S. West Coast. That should enable them to reduce the number of voyages while maintaining cargo volume levels, Driscoll said.
New alliance configurations should have little effect on Oakland operations, Driscoll said, noting that some vessels will change which of Oakland’s three international marine terminals they call, but the terminals are prepared.
The first vessels operating under new alliance configurations arrived in Oakland during the week of April 17.
Oakland has regular service to ports in Asia, Northern Europe and the Mediterranean, Latin America, Oceania and Hawaii.
The Port of Oakland was established in 1927 on the East shore of San Francisco Bay. Port history spans a period of 165 years, which encompassed the Civil War, the Industrial Revolution, two World Wars, and America’s coming of age as a global power.
by Riveridge Produce Marketing
SPARTA, Mich. – As part of an expanded partnership with Ridgeview Orchards, Riveridge Produce Marketing will market a larger share of Michigan asparagus in 2017.
“We’ve worked with Riveridge for a number of years on the apple side and they’ve always been on the forefront of marketing, food safety and quality,” said Al Dietrich, co-owner Ridgeview Orchards. “They have more than 25 years of produce relationships on the apple side and we knew it would be a natural bridge to add our asparagus marketing to their portfolio.”
With this larger volume, Riveridge has added packaging options, revised current packaging and partnered with a Southwest Michigan packer to capture some of the first harvested asparagus of the season.
Shafer Lake, a Riveridge partner for apple packing, has added an asparagus packing line. Based in Southwest Michigan, Shafer Lake will receive and package asparagus directly from that region which harvests sooner than the bulk of Michigan asparagus grown in the Hart region.
At this time, and contingent on the weather, packing of Michigan asparagus is anticipated between May 5-7.
“We didn’t hesitate when Ridgeview asked us to come aboard with asparagus marketing. It gives us an opportunity to expand our Michigan produce offering and create new options for our customers,” said Don Armock, president, Riveridge Produce Marketing. “Ridgeview Orchards has the best in mind for the end customers and are willing to try new things – we’re looking forward to working with them for years to come on asparagus.”
Real-time inventory will be in place thanks to shared software between Ridgeview and Riveridge. As asparagus is packed, the system will be updated and refreshed automatically every five minutes to Riveridge. Sales staff can then see where there may be opportunities to move extra inventory and be ready when buyers have additional needs.
Additionally, as more consumers like to know more where their food comes from, Riveridge has emphasized Michigan grown on packages with a larger outline of the state and created a Michigan-grown tag for the one-pound bundles. MAAB research shows 76 percent* of consumers are more likely to purchase US-grown asparagus over imports and 55 percent* of them are willing to pay more for that option.
by Allen Lund Company
La Cañada Flintridge Calif.: Allen Lund Company and Santos International are pleased to announce a new company, TransKool Solutions.
This joint venture represents a pooling of expertise to establish a supply chain process for produce LTL services. Allen Lund Company is a national third-party transportation broker with nationwide offices working with shippers and carriers across the nation to arrange for dry, refrigerated (specializing in produce), and flatbed freight. Santos International is a leading international freight forwarding company specializing in warehousing and U.S. Customs brokerage services to industries across the U.S. and Mexico.
TransKool Solutions will provide premiere warehousing solutions optimized in LTL and FTL services, load consolidations and Customs brokerage. Managing operations will be Kristi Salinas, with support from both Allen Lund Company and Santos International.
Eddie Lund, Vice President of Sales and Branch Operations commented, “We are really excited about the joint venture with Santos International. We knew going in that we could both help our customers if we put together a warehouse solution in the valley. Once we met the Santos family it became an easy decision for us to go forward with the program. We have a similar culture and values and they provide us the expertise and local knowledge in McAllen that is essential. They are great people and we are lucky to be associated with them and we are already looking to expand our services.”
The new firm, TransKool Solution’s central office is located at:
802 Trinity Street, Mission, TX 78572, (956) 432-0000.
About Allen Lund Company:
Specializing as a national third-party transportation broker with nationwide offices and over 450 employees, the Allen Lund Company works with shippers and carriers across the nation to arrange dry, refrigerated (specializing in produce), and flatbed freight; additionally, the Allen Lund Company has a logistics and software division, ALC Logistics, and an International Division licensed by the FMC as an OTI-NVOCC #019872NF. If you are interested in joining the Allen Lund Company team, please click here.
Established in 1976, the Allen Lund Company was selected as the 2015 Coca-Cola Challenger Carrier of the Year, 2016 Top IT Provider by Inbound Logistics, 2015 Top Private Company in Los Angeles by the Los Angeles Business Journal, 2015 Top 100+ Software and Technology Providers, 2015 Top 100 Logistics IT Provider by Inbound Logistics, a 2014 Supply & Demand Chain Executive 100, a 2014 Great Supply Chain Partner, and was placed in Transport Topics’ “2014 Top 25 Freight Brokerage Firms.” The company managed over 310,000 shipments in 2015, and received the 2013 “Best in Cargo Security Award.” In 2011 the company received the TIA 3PL Samaritan Award, and the NASTC (National Association of Small Trucking Companies) named Allen Lund Company the 2010 Best Broker of the Year. More information is available at www.allenlund.com.
It is only days until the first Mexican grapes of the season start crossing the border through Nogales, AZ. Meanwhile, some California vegetables continue to struggle to make volume with a shipping gap continuing.
We’re about a week from the starting of the table grape shipments from the Mexican state of Sonora with both the Hermosillo and Caborca areas reporting good crops heading into the season. A total volume of 19 million cartons is estimated this season for Mexican grapes.
Generally, the Mexican table grape season starts the first week of May lasting all the way through the first or second week of July, with varieties like Red Globe. However, the vast majority of the total volume is quickly declining by the end of June.
Sonora’s table grape shipments are extremely important for the fresh produce industry as it happens right between the end of the South American season, mainly from Chile and Peru, countries with the highest exports to the United States, and the beginning of the California season, mostly from the San Joaquin Valley.
Mexican vegetables, tomatoes and melons crossing through Nogales – grossing about $3200 to Chicago.
California Lettuce Shipments
Farmers in California have been plagued by drought for several years, but the problem in 2017 is too much rain. That has limited shipments of vegetable items for salads and it may be weeks before shipments show any semblance of normal.
Warmer than usual weather brought an early end to the growing season in Southern California and western Arizona. That was followed by heavy rain, pushing back planting in coastal regions of California, which is the largest U.S. fruit and vegetable producer. The is primarily the Salinas Valley and to a lesser extend the Santa Maria area.
The delays have led to shortfalls of crops including lettuce and broccoli and sent wholesale prices soaring. The cost of a carton of 30 celery heads has almost tripled since early February to $25 f.o.b.
Assuming the California weather cooperates, shipments of lettuce, broccoli, cauliflower and some other items should eventually become more consistent. However, shipping gaps will be occurring and we’ll be well into May before the situation show substantial improvement.
Meanwhile, lettuce from the Huron area in the San Joaquin Valley is about finished.
Salinas Valley vegetables – grossing about $6400 to New York City.
The University of North Carolina Tarheels may be the 2017 NCAA basketball tournament champions, but the Envy apple took home the 2017 Apple Madness “chomp-ionship.”Beating out Honeycrisp in the final contest, the Envy was the winner of the U.S. Apple Association-sponsored tournament pitting 32 apple varieties in a five-round online competition, according to a news release.
More than 31,000 consumers voted for their favorite apple variety during the event, a 20% increase from last year’s inaugural tournament, according to the release.
“We love the opportunity to merge March’s National Nutrition Month and bracket fever with this campaign,” Korenna Wilson, director of consumer health and public relations at the apple association, said in the release.
“It was fun to see apple fans’ passion for their favorite varieties play out on social media. Congrats to Envy!”
The contest shared apple facts, recipe ideas and health research data with millions of consumers on social media, according to the release.
“We are incredibly excited that consumers picked Envy, proving Envy’s truly exceptional widespread appeal,” David Nelley, vice president of categories at Oppy, which manages production and sales of Envy Apples in the U.S.
“Envy is selling extremely well in the U.S., and being voted champion in this fun competition is truly awesome for the consumers who enjoy Envy apple and for our passionate growers,” Joe Barsi, president of North America for T&G Global, said in the release. T&G manages the Envy apple global marketing efforts.
Apple Madness began in February at USApple.org/AppleMadness with a prediction period encouraging individuals to fill out their Apple Madness bracket for a chance to win a three-month supply of apples.
Throughout the event voters entered to win apple-related prizes from members including Borton Fruit, Chelan Fresh, Domex Superfresh Growers, the Michigan Apple Committee, New York Apple Association, New York Apple Sales, Oppy, Rainier Fruit Co., Red Jacket Orchards, Ridgetop Orchards, Riveridge Produce Marketing, Sage Fruit Co/ and Washington Apple Commission.
by Polymer Logistics
Riverside, CA – Polymer Logistics supplied over 22 million Wood-Look crates in 2016, introducing the product to major retailers in both the US and Europe. The introductory year for these crates has proven very successful, with retailers registering substantial sales increases in their produce departments and a study in Italy indicating a 94% consumer preference for Wood-Look crates.
“2016 was the year of our Wood-Look crate solution,” says Gideon Feiner, Polymer Logistics CEO. In response to growing demand, Polymer Logistics opened two new wash plants in the U.S. in the same year, now totaling five in number. The company also appointed a well-known executive in the produce industry – Fred Heptinstall, as CEO of Polymer Logistics North America to support its expansion, with the company achieving growth of more than 35% in 2016. It continues to make investments and anticipates continued corporate growth in the high 20% in the years ahead.
To complement the success of the Wood-Look crates, Polymer Logistics developed an in-store Wood-Look display fixture to create a unified store appearance. The innovative modular Wood-Look display stand is featured at Fruit Logistica 2017 at Hall 21 / C-04. The easily assembled stand can be customized to meet the needs of specific locations and is fully compatible with 600×400 mm as well as 400×300 mm RPCs. The display stand can also accommodate a combination of various industrial style crates from other suppliers as well as cardboard containers to boost overall produce aisle appearance.
With fresh produce often placed at the front of stores, appealing displays draw in more foot traffic and boost overall store sales. The distinctive “fresh from the field” appearance provides a memorable shopping experience while delivering crucial benefits such as hygiene, as well as lower cost and environmental impact. Visitors to Fruit Logistica 2017 are encouraged to see how the new combination of Polymer Logistics eye-catching products can transform both store appearance and operation.
About Polymer Logistics:
Polymer Logistics is a leading provider of One-Touch/Retail Ready Reusable Packaging (RRP) solutions. Since 1994, it has been helping retailers worldwide simplify supply chain management by offering them precisely what they need in terms of logistics services and display products – from the factory to the retail floor. The strength of the brand comes from the Company’s consistent track record in helping clients cut overall costs by up to 60% while simultaneously increasing in-store product availability. Add to that an innovative and flexible approach, expertise in materials handling and logistics management, and a focused commitment to superb service. Polymer Logistics numbers 17 service centers and wash sites with dedicated local teams in the USA and Europe.
by Chilean Fresh Fruit Association
Chile’s first 2017 shipment of clementines to the U.S. departed from the port of Valparaiso in late April, a week earlier than the previous season. This serves as the official start of the Chilean Citrus season, which runs through October.
Roughly 191 tons of clementines (12,260 boxes) departed for the U.S., with 89% destined for the East Coast. This shipment includes 7,940 boxes of Oronules (121 tons) and 4,320 boxes of Clemenules (70 tons). Chilean Clementine volume is expected to be slightly less than 2016, with around 42,000 tons of clementines exported from Chile between April and July. In 2016, 99% of all Chilean clementines were shipped to North America, and the same is anticipated for this season.
Clementines are just one part of Chile’s citrus offerings, which also include mandarins, lemons and navels. In terms of timing, as Clementine shipments start to wind down in July, mandarins will ramp up, with shipments concentrated in the August-September timeframe. Navel oranges will be available from June-October, with lemons boasting the longest season of May through October. With favorable autumn temperatures and sufficient rainfall, the Chilean Citrus Committee anticipates good sizing and flavorful, juicy fruit.
While total citrus volume is expected to increase just three percent, from 247,363 tons in 2016 to 256,000 tons in 2017, a huge increase is once again anticipated for mandarins. On the heels of a 22% volume increase in 2016, the Chilean Citrus Committee foresees another double-digit increase for mandarins this season, jumping from 53,000 tons to 67,000, a 26% increase over 2016. Nearly 100% of all mandarins are destined for North America. Comments Juan Enrique Ortuzar, Chairman of the Chilean Citrus Committee, “In 2014, Chile’s mandarin volume was around 27,000 tons. Here we are in 2017, just 3 years later, and we expect to ship 67,000 tons. This growth is phenomenal, and in direct response to strong demand from our customers in North America. We believe there are still more growth opportunities, and the Chilean Citrus Committee remains committed to supporting market development.”
In 2017, the Chilean Citrus Committee will expand its marketing program from the U.S. into Canada, working with a Toronto-based merchandiser to grow the Eastern Canadian market. The U.S. will remain its primary focus, and programs to promote lemons, easy peelers and navels are currently being discussed with retailers across the country. The Chilean Citrus Committee will launch this season’s marketing program during two May shows: the annual CPMA convention in Toronto and The West Coast Produce Expo in Palm Springs.
Focusing on California, stone fruit volume is building, while strawberry shipments are shifting from Ventura County to Santa Maria.
While there has been light volume of California stone fruits in recent weeks, decent volume is expected to occur with the next 10 days to two weeks.
The state does not have a big crop of stone fruits this year, but shipments should be strong, in large part due to production problems in the SoutheastA.
About 90 percent of the South Carolina peach crop was wiped out by a devastating freeze, while Georgia lost about 40 percent of its peaches.
California stone fruit shipments should be fairly steady by the middle of May.
While heavier shipments have occurred the past couple of season during late April with nectarines and some other stone fruit items, that is about a week earlier than what’s considered normal. More normal is returning this season with the crop a little later.
Strong volume is seen by the third week in May, just in time for deliveries for the Memorial Day weekend May 27 – 29.
West Coast stone fruit shipments used to be much larger, but that has change over the past decade or more with a decline in acreage. Also, a marketing order was eliminated several years ago, resulting in it now being difficult to get a firm handle on acreage totals. However, appears acreage declines have bottomed out. Many stone fruit growers also had shifted to growing other items such as almonds and Mandarins.
California white peaches started in late April, while yellow nectarines and white nectarines, plus apricots got underway in early May. Black and red plums will be starting in the middle of May.
California Strawberry Shipments
As of April 15th, California strawberry volume was over 5.5 million trays, more than half a million over the projected 4.9 million. Currently, Ventura County strawberry shipments are in a seasonal decline with volume still a little more than a little northward at Santa Mara, where volume is approaching peak loadings. Last week, Santa Maria shipped about 450 loads of strawberries. The Watsonville area near Salinas is shipping strawberries in very light volume, which will be increasing.
Santa Maria strawberries and vegetables – grossing about $6400 to New York City.
by National Mango Board
Orlando, Fla – The National Mango Board (NMB) has launched a marketing campaign, renaming the Ataulfo mango variety to “Honey.” Over the years, the Ataulfo name has been repeatedly reported as hard to pronounce for U.S. consumers, retailers and the media, creating purchase barriers and missed education opportunities for this popular Mexican variety. Retailers and industry members are encouraged to use Honey as a more consumer-friendly name to help increase Ataulfo sales.
“When consumers struggle to pronounce Ataulfo, it can create resistance and lack of understanding of the fruit”, stated Manuel Michel, Executive Director at the NMB. “The NMB’s goal is to help consumers overcome the barriers of entry and encourage increase purchase of the fruit. Our ultimate objective is to make the Honey mango more mainstream and generate excitement amongst U.S. consumers, retailers and media by providing them a more consumer-friendly name.”
“When consumers struggle to pronounce Ataulfo, it can create resistance and lack of understanding of the fruit”, stated Manuel Michel, Executive Director at the NMB. “The NMB’s goal is to help consumers overcome the barriers of entry and encourage increase purchase of the fruit. Our ultimate objective is to make the Honey mango more mainstream and generate excitement amongst U.S. consumers, retailers and media by providing them a more consumer-friendly name.”
The NMB’s Honey mango renaming efforts will highlight the versatility, sweet taste, and creamy texture of the variety, as well as the deep roots within the rich Mexican culture. Throughout the renaming campaign, the information around the origin of the variety will continue to be shared on mango.org and promoted with media outlets.
About the National Mango Board
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported mangos. The board’s vision, to bring the world’s love of mangos to the U.S., was designed to drive awareness and consumption of fresh mangos in the U.S. marketplace. One cup of the superfruit mango contains 100 calories, 100% of daily vitamin C, 35% of daily vitamin A, 12% of daily fiber, and an amazing source of tropical flavor. Learn more at mango.org
One of the larger Vidalia onion shippers, Shuman Produce, has just become significantly larger….On the West Coast, here’s an update on California orange shipments.
Shuman Produce of Reidsville, GA which has grown over the past decade or so to become the second largest Georgia onion shipper, has purchased the Plantation Sweets Vidalia onion operation in Cobbtown, GA.
The 680-acre property includes a 94,000-square foot packing facility, and sold for $5.5 million at a bankruptcy auction April 26.
Shuman Produce plans to use cold storage space on the property in the next couple of weeks for part of its current crop, and the land will be planted this fall for next spring’s onion harvest. The acquisition allows Shuman Produce to add several hundred thousand boxes of production to its Vidalia program.
During the first round of bidding on primarily the land itself the bidding was up to about $2.5 million. Obviously that more than doubled before the bidding concluded.
Plantation Sweets filed for bankruptcy in 2016. Farm equipment and onion bins that belonged to the company were sold in a separate auction April 27.
Another Vidalia onion operation, which previously belonged to Gerrald’s Vidalia Sweet Onions, will be available in a bankruptcy auction later this month. Online bidding on that property begins May 11.
Vidalia onions – grossing about $2000 to Chicago.
California Orange Shipments
An early conclusion to California’s navel orange shipments are expected due to a smaller crop, compared the last two seasons.
Navel shipments will be ending sometime in June. About 75 percent of the navel crop had been picked by early April.
California shippers already were exporting some valencia oranges, which should be available domestically after the navel crop is finished. Most valencias go to foodservice or to schools.
Consumers do not favor valencias as much as they used to, due in part to increased availability of Southern Hemisphere navels.
Southern California citrus, avocados – grossing about $3900 to Chicago.
Alliance changes in the way container shipping lines operate are being welcomed by an executive with the Port of Oakland, CA.
Newly formed ocean carrier alliances will help the port, according to Maritime Director John Driscoll in a news release from the facility.
“We’ll see larger vessels coming to the port, which is a good thing,” he told employees in a podcast on the port’s website, portofoakland.com. “We’ll get more container moves-per-vessel which increases the efficiency of operations.”
Driscoll also said the port will receive a new weekly vessel service as a result of carrier realignment. Taiwan-based Wan Hai Lines plans to launch a new route connecting Oakland and Asia, which will increase to 29 the number of regularly scheduled vessel services calling Oakland.
“It’s a good sign when new players come to Oakland,” Driscoll said in the release.
The changes result from an April 1 realignment in which 11 of the world’s largest shipping lines formed three new alliances. Alliances let carriers pool ships on ocean routes to cut costs while expanding market reach. The carriers plan to deploy larger vessels in their alliances, carrying more containers to the U.S. West Coast. That should enable them to reduce the number of voyages while maintaining cargo volume levels, Driscoll said.
New alliance configurations should have little effect on Oakland operations, Driscoll said, noting that some vessels will change which of Oakland’s three international marine terminals they call, but the terminals are prepared.
The first vessels operating under new alliance configurations arrived in Oakland during the week of April 17.
Oakland has regular service to ports in Asia, Northern Europe and the Mediterranean, Latin America, Oceania and Hawaii.
The Port of Oakland was established in 1927 on the East shore of San Francisco Bay. Port history spans a period of 165 years, which encompassed the Civil War, the Industrial Revolution, two World Wars, and America’s coming of age as a global power.
by Riveridge Produce Marketing
SPARTA, Mich. – As part of an expanded partnership with Ridgeview Orchards, Riveridge Produce Marketing will market a larger share of Michigan asparagus in 2017.
“We’ve worked with Riveridge for a number of years on the apple side and they’ve always been on the forefront of marketing, food safety and quality,” said Al Dietrich, co-owner Ridgeview Orchards. “They have more than 25 years of produce relationships on the apple side and we knew it would be a natural bridge to add our asparagus marketing to their portfolio.”
With this larger volume, Riveridge has added packaging options, revised current packaging and partnered with a Southwest Michigan packer to capture some of the first harvested asparagus of the season.
Shafer Lake, a Riveridge partner for apple packing, has added an asparagus packing line. Based in Southwest Michigan, Shafer Lake will receive and package asparagus directly from that region which harvests sooner than the bulk of Michigan asparagus grown in the Hart region.
At this time, and contingent on the weather, packing of Michigan asparagus is anticipated between May 5-7.
“We didn’t hesitate when Ridgeview asked us to come aboard with asparagus marketing. It gives us an opportunity to expand our Michigan produce offering and create new options for our customers,” said Don Armock, president, Riveridge Produce Marketing. “Ridgeview Orchards has the best in mind for the end customers and are willing to try new things – we’re looking forward to working with them for years to come on asparagus.”
Real-time inventory will be in place thanks to shared software between Ridgeview and Riveridge. As asparagus is packed, the system will be updated and refreshed automatically every five minutes to Riveridge. Sales staff can then see where there may be opportunities to move extra inventory and be ready when buyers have additional needs.
Additionally, as more consumers like to know more where their food comes from, Riveridge has emphasized Michigan grown on packages with a larger outline of the state and created a Michigan-grown tag for the one-pound bundles. MAAB research shows 76 percent* of consumers are more likely to purchase US-grown asparagus over imports and 55 percent* of them are willing to pay more for that option.
by Allen Lund Company
La Cañada Flintridge Calif.: Allen Lund Company and Santos International are pleased to announce a new company, TransKool Solutions.
This joint venture represents a pooling of expertise to establish a supply chain process for produce LTL services. Allen Lund Company is a national third-party transportation broker with nationwide offices working with shippers and carriers across the nation to arrange for dry, refrigerated (specializing in produce), and flatbed freight. Santos International is a leading international freight forwarding company specializing in warehousing and U.S. Customs brokerage services to industries across the U.S. and Mexico.
TransKool Solutions will provide premiere warehousing solutions optimized in LTL and FTL services, load consolidations and Customs brokerage. Managing operations will be Kristi Salinas, with support from both Allen Lund Company and Santos International.
Eddie Lund, Vice President of Sales and Branch Operations commented, “We are really excited about the joint venture with Santos International. We knew going in that we could both help our customers if we put together a warehouse solution in the valley. Once we met the Santos family it became an easy decision for us to go forward with the program. We have a similar culture and values and they provide us the expertise and local knowledge in McAllen that is essential. They are great people and we are lucky to be associated with them and we are already looking to expand our services.”
The new firm, TransKool Solution’s central office is located at:
802 Trinity Street, Mission, TX 78572, (956) 432-0000.
About Allen Lund Company:
Specializing as a national third-party transportation broker with nationwide offices and over 450 employees, the Allen Lund Company works with shippers and carriers across the nation to arrange dry, refrigerated (specializing in produce), and flatbed freight; additionally, the Allen Lund Company has a logistics and software division, ALC Logistics, and an International Division licensed by the FMC as an OTI-NVOCC #019872NF. If you are interested in joining the Allen Lund Company team, please click here.
Established in 1976, the Allen Lund Company was selected as the 2015 Coca-Cola Challenger Carrier of the Year, 2016 Top IT Provider by Inbound Logistics, 2015 Top Private Company in Los Angeles by the Los Angeles Business Journal, 2015 Top 100+ Software and Technology Providers, 2015 Top 100 Logistics IT Provider by Inbound Logistics, a 2014 Supply & Demand Chain Executive 100, a 2014 Great Supply Chain Partner, and was placed in Transport Topics’ “2014 Top 25 Freight Brokerage Firms.” The company managed over 310,000 shipments in 2015, and received the 2013 “Best in Cargo Security Award.” In 2011 the company received the TIA 3PL Samaritan Award, and the NASTC (National Association of Small Trucking Companies) named Allen Lund Company the 2010 Best Broker of the Year. More information is available at www.allenlund.com.
It is only days until the first Mexican grapes of the season start crossing the border through Nogales, AZ. Meanwhile, some California vegetables continue to struggle to make volume with a shipping gap continuing.
We’re about a week from the starting of the table grape shipments from the Mexican state of Sonora with both the Hermosillo and Caborca areas reporting good crops heading into the season. A total volume of 19 million cartons is estimated this season for Mexican grapes.
Generally, the Mexican table grape season starts the first week of May lasting all the way through the first or second week of July, with varieties like Red Globe. However, the vast majority of the total volume is quickly declining by the end of June.
Sonora’s table grape shipments are extremely important for the fresh produce industry as it happens right between the end of the South American season, mainly from Chile and Peru, countries with the highest exports to the United States, and the beginning of the California season, mostly from the San Joaquin Valley.
Mexican vegetables, tomatoes and melons crossing through Nogales – grossing about $3200 to Chicago.
California Lettuce Shipments
Farmers in California have been plagued by drought for several years, but the problem in 2017 is too much rain. That has limited shipments of vegetable items for salads and it may be weeks before shipments show any semblance of normal.
Warmer than usual weather brought an early end to the growing season in Southern California and western Arizona. That was followed by heavy rain, pushing back planting in coastal regions of California, which is the largest U.S. fruit and vegetable producer. The is primarily the Salinas Valley and to a lesser extend the Santa Maria area.
The delays have led to shortfalls of crops including lettuce and broccoli and sent wholesale prices soaring. The cost of a carton of 30 celery heads has almost tripled since early February to $25 f.o.b.
Assuming the California weather cooperates, shipments of lettuce, broccoli, cauliflower and some other items should eventually become more consistent. However, shipping gaps will be occurring and we’ll be well into May before the situation show substantial improvement.
Meanwhile, lettuce from the Huron area in the San Joaquin Valley is about finished.
Salinas Valley vegetables – grossing about $6400 to New York City.