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Labor Day (September 2nd) produce shipments should see fair to good volume with watermelons, sweet corn, avocados and table grapes, among others.
Sweet corn loadings are originating from New York state, Delaware, Virginia, Michigan, Colorado and even from Canada. Don’t expect any barn busting volume on corn. Like many produce items this year, cool weather, rain and late planting have adversely affected volume, if not quality in some instances.
Watermelon Shipments
Watermelon shipments have followed a similar shipping path to corn. Watermelon volume has been lower than normal since July. For example, shipments have been off as much as 30 percent from Indiana, but has since improved some.
There also should be moderate shipments for Labor Day of watermelons from Missouri’s bootheal and parts of North Carolina. West Texas has light watermelons shipments in July, but have rebound with better volume for Labor Day.
California Grapes
As about any time of the year, California will be providing the best loading opportunities since it accounts for about 50 percent of the nation’s produce shipments. Salinas Valley vegetables are moving in moderate to good volume, plus the San Joaquin Valley has its seasonal mix of veggies, stone fruit, melons and grapes.
During the 2012 season, California harvested 100.1 million 19-pound box equivalents of table grapes. The estimate for this season, if holds, will mean another year for record grape shipments, with 106.9 million boxes predicted.
Bootheal of Missouri watermelons – grossing about $1800 to Atlanta.
North Carolina watermelson – $3000 to New York City.
Harvesting of pears in Washington state and Oregon got underway last week and there are light shipments taking place. Volume is increasing on a weekly basis.
California grapes are now in heavy volume.
The region is expected to ship about 19.4 million, 44-pound boxes of pears this season, which would be up about two percent from the 2012-13 crop.
If estimated pear shipments hold true for the season this would be 4 percent higher than the five-year average for loadings.
Pear volume for summer/fall pears from the Pacific Northwest is expected to be 4.7 million boxes, which would be about 5 percent less than 2012 season. Volume for Northwest winter pears is expected to come in at 15 million boxes. The total Northwest winter pear volume is anticipated to be approximately 15 million boxes, up 4 percent from 2012.
California Grape Shipments
After an early and fast start to the California table grape season, the rapid paces is expected to continue well past Labor Day. Shipping volume is running about two weeks earlier than normal.
During the 2012 season, California harvested 100.1 million 19-pound box equivalents of table grapes. Last April the preliminary estimate for this season was 106.9 million boxes.
San Joaquin Valley grapes – grossing about $7500 to New York City.
Washington pears and apples – grossing about $6500 to New York City.
The Hunts Point Wholesale Terminal Produce Market that has been a dispute with New York will have to withdraw its April lawsuit against the city and refile it since the huge market did not follow the proper procedures, according to a story this week by Crain’s New York Business. The new lawsuit will include additional charges against New York City.
Hunts Points receives thousands of truckloads of fresh fruits and vegetables from around the country and the globe each week. It is the world’s largest wholesale produce market.
“We made the decision to withdraw our [complaint], which we did yesterday, and we will inform the city that we are bringing a new action,” said Sid Davidoff of Davidoff Hutcher & Cinton, the law firm representing Hunts Point. We are essentially starting over with some new causes of action.”
The market’s owners—41 merchants who are part of a cooperative, have been in a standoff with the city’s Economic Development Corp. over a new 30-year lease to redevelop the 113-acre site.
The two sides basically haven’t talked to each other since January,mainly because of the merchants’ rocky relationship with the Business Integrity Commission, a law-enforcement agency that regulates public food markets among other industries.
The merchants sued BIC, which they say hired an unscrupulous security firm to investigate themerchants business and security practices.
“We believe we have a case,” Mr. Davidoff said.
A spokesman for the city agency said, “We cannot comment on the possibility of future litigation. All we know is that they filed a lawsuit, we moved to dismiss and in response to our motion they discontinued their lawsuit,” reported Crain’s New York Business.
Did you ever consider it doesn’t make much sense for some South American produce items to be loaded onto a boat, then set sail for the USA and pass right by Florida, before it arrives at some northern port like Philadelphia, then you pick it up and drive south 1,200 miles to Miami, FL, near where that ship had passed several days earlier?
It may be good for you as a produce hauler being paid for that load, but otherwise it doesn’t make a lot of sense.
Bite into an imported grape or blueberry in South Florida and you’re probably eating a fruit that was shipped from South America all the way to the Philadelphia area before being trucked back down to your local supermarket.
A business coalition wants to change that, so those imports can now come directly to South Florida seaports, saving time and money for importers and providing fresher produce to consumers.
A pilot program unveiled at a briefing Tuesday will allow grapes and blueberries from Peru and Uruguay to enter Broward County’s Port Everglades and Port of Miami, starting Oct. 1. If the program works, it could be extended to other fruits and nations currently off limits for direct imports, potentially bringing millions of dollars in business and cheaper fruit to South Florida.
But what seems like a no-brainer for direct imports is tougher than you think, according to Lee Sandler, the attorney representing the Florida Perishables Trade Coalition.
To read the rest of the story, please go to: Sun Sentinel
Potato shipments from the old season are rapidly coming to a close, which is probably best since quality problems are showing up in product coming out of storages. There are less late season spuds available and loading opportunities are going to be relatively scarace until the new crop gets going.
You are seeing the results in high potato prices at your local supermarket.
The USDA reports US potato shipments for the weeks ending July 27 and Aug. 3 were down 15% and 24%, respectively, compared to the same weeks in 2012.
Shipments for new crops of potatoes have just started from Wisconsin, Colorado and Nebraska.
Even with the new crop of potatoes, some problems are already being reported. For example, diggings in Rupert, Idaho, began August 6, and growers are experiencing some skinning problems. That means a potential for potato haulers facing claims or rejected loads.
Shipments from Idaho are not expected to be significant until late August.
Texas is shipping some russets shipments and Washington state began in late July with light volume.
After this past season’s disaster with low prices on a huge crop, Idaho growers planted fewer acres and the new season is expected to be more normal in terms of volume.
Volume of old crop shipments from Idaho and Washington-Oregon have been higher in late July and early August than the previous season. However, shipments from Colorado this season were off by as much as a third.
Red potato shipments from the Big Lake area of Minnesota have started within the past week. In the Red River Valley of North Dakota and Minnesota, it will be late September or early October before decent shipments occur with red potatoes.
Idaho potatoes – grossing about $5300 to New York City.
California avocado shipments should hit about 12,500 truckloads equivalents this year, up about 1,000 truck loads from 2012. Because of the larger crop, California avocado loadings are expected to run later than last year, continuing at peak volume through August and into September, with shipments running into November.
About 2,050 truckloads of fruit is expected to be hauled from September through November.
Weekly avocado shipments in the USA this year have reached as high as 1,000 truckloads. Loadings take place mostly in Southern California.
California tomato shipments
California mature green tomato shipments out of the San Joaquin Valley remain good, but are lighter than when loadings got underway in mid- to late June. That steady, but lighter volume should continue through the end of the year.
Around the Oceaside area of Southern California, there are loadings of cherry tomatoes, yellow tomatoes, grape tomatoes, and romas in addition to the vine ripened tomatoes.
Mature greens are typically sold to foodservice operators for their use with burgers or other dishes, or repackers, who package them in multiples, complete the ripening process and shipped to a variety of customers. Vine-ripe tomatoes are often shipped directly to the retailers.
Meanwhile volume shipments of Salinas Valley vegetables and San Joaquin Valley produce loadings of vegetables, stone fruit, grapes and melons continue.
Salinas Valley vegetables – grossing about $5300 to Chicago.
Southern California avocados – grossing about $7500 to New York City.
Whether we are talking Georgia, New Jersey, Ohio, Eastern Canada and points in between there have been significantly fewer loading opportunites for vegetables this summer – due primarily to weather factors.
Vegetable fields throughout the Southeast were flooded, destroying crops and inflating prices for produce and adversely affecting produce shipments.
For example, produce loads on squash, okra, butter beans and string beans have been hit hard. You’ll also notice these items are costing 20 percent or more at your local supermarket.
Some parts of Georgia has received rainfall amounts far exceeding normal. In June, for example, Augusta Regional Airport measured 10.83 inches of rain, the wettest June on record. July recorded 9.05 inches of rain, 4.72 inches above normal. The excessive mositure also is adversely affecting quality of produce.
Check closely what you are putting into the truck to reduce your chances of a claim or load rejection.
In another example, the South Carolina State Farmers Market in West Columbia, S.C., was recently selling sweet corn for $16 a box compared to $10 to $12 last summer, and a box of apples was up $5 to $35.
Weather has greatly reduce shipments of tomatoes from East Coast shipping areas. With no tomatoes in Florida or Georgia, East Coast markets area having to rely much heavier of truck loadings of tomatoes out of California.
Besides the excessive rains in the Southeast, it has been too wet in New Jersey which ships a lot of vegetables from the Southern part of the state. Eastern Canada also has have heavy rains. In Ohio, vegetable shipments are down due to excessive heat.
One truck owner Henry Lee has pretty much told the state of California they can take their loads and shove ’em. Well, not exactly. But the old Johnny Paycheck country hit (Take This Job and Shove It) seems to apply here.
Henry is a veteran driver who became an owner operator six years ago and has never looked back. He does what is best for his business, and one of those decisions has been to avoid trucking in California. It’s just not worth it to him.
The trucker owns a 2001 Peterbilt, pulling a 2006 refrigerated trailer.
“The California (Air Resources Board) rules are not fair. My reefer unit works fine and I have no problems with it,” he states. However, California certainly does. Under the state’s CARB rules his seven-year-old refrigeration unit has to be replaced no matter how well it is working.
“My trailer and the motor on my SB-310 (Thermo King) reefer unit are still in good condition. This refrigration unit should be good for another three years. My truck also is in good condition,” Henry says. “To replace the motor on my reefer unit would cost $10,000.”
He had recently spent $14,000 for an overhaul on his 500 h.p. Caterpillar C15 diesel.
“I like Cat engines. They have got power and they are dependable. I call it American power,” Henry says.
The resident of Ellenwood, GA has been trucking since 1997, never has pulled a dry van, and he has always hauled refrigerated loads, including plenty of produce.
“I have quit going to California because of the excessive and unfair rules and regulations there. Now, I am running between the northeast and southeast United States,” he says.
Henry says he never regrets becoming an owner operator.
“If I want to take a couple of days off, I can. If the load does not pay well, I can decline it. There is just a lot more freedom as an owner operator,” he states.
Henry is currently leased to a carrier, but is planning to have his own operating authority within the next few weeks.
By The Alliance for Food and Farming
A new study published in the American Journal of Clinical Nutrition shows that consumption of five servings of fruits and vegetables a day leads to a longer life. The comprehensive research, conducted in Sweden, studied more than 71,000 people aged 45 to 83 for 13 years. Among the key findings, eating fewer than five servings of fruits and vegetables each day is linked with a higher chance of dying early. Participants who ate at least one serving of fruit daily lived 19 months longer than those who never ate fruit, on average. And those who ate at least three servings of vegetables per day lived 32 months longer than people who reported not eating vegetables.
This Swedish study can be added to the decades of nutritional research that show the benefits of eating fruits and veggies on improved health. Another important example is the recent peer reviewed study published in the Journal of Food and Chemical Toxicology which found that if half of Americans increased their consumption of fruits and vegetables by a single serving, 20,000 cancer cases could be prevented. (It should be noted that most of these nutritional studies were conducted using conventionally grown produce.)
This type of science based evidence is why the Alliance for Food and Farming joins with public health experts, the government, and environmental groups in encouraging consumption of all fruits and vegetables – organic and conventional. Experts agree that both are grown safety and can be eaten with confidence.
For years, health-conscious consumers have enjoyed snacking on pre-cut, pre-packaged, and in portion-controlled fresh fruits and veggies from their local market. Up until now, stonefruits like peaches and nectarines have been absent from the value-added category because of difficulties associated with processing and packaging.
But that’s about to change. On August 5th Fresh Fruit Cuts, launched Woot Froot, a line of expertly selected and artfully processed fresh peaches and nectarines that will be available through October.
“Woot Froot pairs the great taste of fresh nectarines and peaches – one of America’s top-ten fruits – with the ease and convenience of fresh cut and the added benefit of consistent quality and flavor,” said Kim Gaarde of Fresh Fruit Cuts. Gaarde also the research and developer of this new product worked diligently through her company Fruit Dynamics over an 7-year time frame to develop the proprietary process for selecting, processing and packaging the fresh cut peaches and nectarines. Gaarde also says the products will deliver a 15-day shelf life.
After seven years of research and development – and a few relentless doubters – Gaarde said she is proud to be a part of the team that is building new value for stonefruit growers and enhancing consumers’ access to value added stonefruit that is both healthy and convenient.
Gaarde also noted that only certain varieties of peaches and nectarines will make the Woot Froot cut. The company tested more than 500 varieties before finding the select few that provide the desired taste and texture worthy of a Woot Froot label. Retail consumer packs are available in 3 oz and 18 oz trays and bulk packages are available for foodservice.
“Three out of five consumers prefer to purchase ripe fruit,” Gaarde said, “but two out of five don’t know how to go about it. Woot Froot takes the guesswork out of purchasing stonefruit, a category that is loved by Americans, but has been relatively flat for the past several years. We aim to change that and add a little excitement.”
Fresh Cut Fruits will make Woot Froot available through October this year and is preparing for year-round availability in 2014 and beyond.
Labor Day (September 2nd) produce shipments should see fair to good volume with watermelons, sweet corn, avocados and table grapes, among others.
Sweet corn loadings are originating from New York state, Delaware, Virginia, Michigan, Colorado and even from Canada. Don’t expect any barn busting volume on corn. Like many produce items this year, cool weather, rain and late planting have adversely affected volume, if not quality in some instances.
Watermelon Shipments
Watermelon shipments have followed a similar shipping path to corn. Watermelon volume has been lower than normal since July. For example, shipments have been off as much as 30 percent from Indiana, but has since improved some.
There also should be moderate shipments for Labor Day of watermelons from Missouri’s bootheal and parts of North Carolina. West Texas has light watermelons shipments in July, but have rebound with better volume for Labor Day.
California Grapes
As about any time of the year, California will be providing the best loading opportunities since it accounts for about 50 percent of the nation’s produce shipments. Salinas Valley vegetables are moving in moderate to good volume, plus the San Joaquin Valley has its seasonal mix of veggies, stone fruit, melons and grapes.
During the 2012 season, California harvested 100.1 million 19-pound box equivalents of table grapes. The estimate for this season, if holds, will mean another year for record grape shipments, with 106.9 million boxes predicted.
Bootheal of Missouri watermelons – grossing about $1800 to Atlanta.
North Carolina watermelson – $3000 to New York City.
Harvesting of pears in Washington state and Oregon got underway last week and there are light shipments taking place. Volume is increasing on a weekly basis.
California grapes are now in heavy volume.
The region is expected to ship about 19.4 million, 44-pound boxes of pears this season, which would be up about two percent from the 2012-13 crop.
If estimated pear shipments hold true for the season this would be 4 percent higher than the five-year average for loadings.
Pear volume for summer/fall pears from the Pacific Northwest is expected to be 4.7 million boxes, which would be about 5 percent less than 2012 season. Volume for Northwest winter pears is expected to come in at 15 million boxes. The total Northwest winter pear volume is anticipated to be approximately 15 million boxes, up 4 percent from 2012.
California Grape Shipments
After an early and fast start to the California table grape season, the rapid paces is expected to continue well past Labor Day. Shipping volume is running about two weeks earlier than normal.
During the 2012 season, California harvested 100.1 million 19-pound box equivalents of table grapes. Last April the preliminary estimate for this season was 106.9 million boxes.
San Joaquin Valley grapes – grossing about $7500 to New York City.
Washington pears and apples – grossing about $6500 to New York City.
The Hunts Point Wholesale Terminal Produce Market that has been a dispute with New York will have to withdraw its April lawsuit against the city and refile it since the huge market did not follow the proper procedures, according to a story this week by Crain’s New York Business. The new lawsuit will include additional charges against New York City.
Hunts Points receives thousands of truckloads of fresh fruits and vegetables from around the country and the globe each week. It is the world’s largest wholesale produce market.
“We made the decision to withdraw our [complaint], which we did yesterday, and we will inform the city that we are bringing a new action,” said Sid Davidoff of Davidoff Hutcher & Cinton, the law firm representing Hunts Point. We are essentially starting over with some new causes of action.”
The market’s owners—41 merchants who are part of a cooperative, have been in a standoff with the city’s Economic Development Corp. over a new 30-year lease to redevelop the 113-acre site.
The two sides basically haven’t talked to each other since January,mainly because of the merchants’ rocky relationship with the Business Integrity Commission, a law-enforcement agency that regulates public food markets among other industries.
The merchants sued BIC, which they say hired an unscrupulous security firm to investigate themerchants business and security practices.
“We believe we have a case,” Mr. Davidoff said.
A spokesman for the city agency said, “We cannot comment on the possibility of future litigation. All we know is that they filed a lawsuit, we moved to dismiss and in response to our motion they discontinued their lawsuit,” reported Crain’s New York Business.
Did you ever consider it doesn’t make much sense for some South American produce items to be loaded onto a boat, then set sail for the USA and pass right by Florida, before it arrives at some northern port like Philadelphia, then you pick it up and drive south 1,200 miles to Miami, FL, near where that ship had passed several days earlier?
It may be good for you as a produce hauler being paid for that load, but otherwise it doesn’t make a lot of sense.
Bite into an imported grape or blueberry in South Florida and you’re probably eating a fruit that was shipped from South America all the way to the Philadelphia area before being trucked back down to your local supermarket.
A business coalition wants to change that, so those imports can now come directly to South Florida seaports, saving time and money for importers and providing fresher produce to consumers.
A pilot program unveiled at a briefing Tuesday will allow grapes and blueberries from Peru and Uruguay to enter Broward County’s Port Everglades and Port of Miami, starting Oct. 1. If the program works, it could be extended to other fruits and nations currently off limits for direct imports, potentially bringing millions of dollars in business and cheaper fruit to South Florida.
But what seems like a no-brainer for direct imports is tougher than you think, according to Lee Sandler, the attorney representing the Florida Perishables Trade Coalition.
To read the rest of the story, please go to: Sun Sentinel
Potato shipments from the old season are rapidly coming to a close, which is probably best since quality problems are showing up in product coming out of storages. There are less late season spuds available and loading opportunities are going to be relatively scarace until the new crop gets going.
You are seeing the results in high potato prices at your local supermarket.
The USDA reports US potato shipments for the weeks ending July 27 and Aug. 3 were down 15% and 24%, respectively, compared to the same weeks in 2012.
Shipments for new crops of potatoes have just started from Wisconsin, Colorado and Nebraska.
Even with the new crop of potatoes, some problems are already being reported. For example, diggings in Rupert, Idaho, began August 6, and growers are experiencing some skinning problems. That means a potential for potato haulers facing claims or rejected loads.
Shipments from Idaho are not expected to be significant until late August.
Texas is shipping some russets shipments and Washington state began in late July with light volume.
After this past season’s disaster with low prices on a huge crop, Idaho growers planted fewer acres and the new season is expected to be more normal in terms of volume.
Volume of old crop shipments from Idaho and Washington-Oregon have been higher in late July and early August than the previous season. However, shipments from Colorado this season were off by as much as a third.
Red potato shipments from the Big Lake area of Minnesota have started within the past week. In the Red River Valley of North Dakota and Minnesota, it will be late September or early October before decent shipments occur with red potatoes.
Idaho potatoes – grossing about $5300 to New York City.
California avocado shipments should hit about 12,500 truckloads equivalents this year, up about 1,000 truck loads from 2012. Because of the larger crop, California avocado loadings are expected to run later than last year, continuing at peak volume through August and into September, with shipments running into November.
About 2,050 truckloads of fruit is expected to be hauled from September through November.
Weekly avocado shipments in the USA this year have reached as high as 1,000 truckloads. Loadings take place mostly in Southern California.
California tomato shipments
California mature green tomato shipments out of the San Joaquin Valley remain good, but are lighter than when loadings got underway in mid- to late June. That steady, but lighter volume should continue through the end of the year.
Around the Oceaside area of Southern California, there are loadings of cherry tomatoes, yellow tomatoes, grape tomatoes, and romas in addition to the vine ripened tomatoes.
Mature greens are typically sold to foodservice operators for their use with burgers or other dishes, or repackers, who package them in multiples, complete the ripening process and shipped to a variety of customers. Vine-ripe tomatoes are often shipped directly to the retailers.
Meanwhile volume shipments of Salinas Valley vegetables and San Joaquin Valley produce loadings of vegetables, stone fruit, grapes and melons continue.
Salinas Valley vegetables – grossing about $5300 to Chicago.
Southern California avocados – grossing about $7500 to New York City.
Whether we are talking Georgia, New Jersey, Ohio, Eastern Canada and points in between there have been significantly fewer loading opportunites for vegetables this summer – due primarily to weather factors.
Vegetable fields throughout the Southeast were flooded, destroying crops and inflating prices for produce and adversely affecting produce shipments.
For example, produce loads on squash, okra, butter beans and string beans have been hit hard. You’ll also notice these items are costing 20 percent or more at your local supermarket.
Some parts of Georgia has received rainfall amounts far exceeding normal. In June, for example, Augusta Regional Airport measured 10.83 inches of rain, the wettest June on record. July recorded 9.05 inches of rain, 4.72 inches above normal. The excessive mositure also is adversely affecting quality of produce.
Check closely what you are putting into the truck to reduce your chances of a claim or load rejection.
In another example, the South Carolina State Farmers Market in West Columbia, S.C., was recently selling sweet corn for $16 a box compared to $10 to $12 last summer, and a box of apples was up $5 to $35.
Weather has greatly reduce shipments of tomatoes from East Coast shipping areas. With no tomatoes in Florida or Georgia, East Coast markets area having to rely much heavier of truck loadings of tomatoes out of California.
Besides the excessive rains in the Southeast, it has been too wet in New Jersey which ships a lot of vegetables from the Southern part of the state. Eastern Canada also has have heavy rains. In Ohio, vegetable shipments are down due to excessive heat.
One truck owner Henry Lee has pretty much told the state of California they can take their loads and shove ’em. Well, not exactly. But the old Johnny Paycheck country hit (Take This Job and Shove It) seems to apply here.
Henry is a veteran driver who became an owner operator six years ago and has never looked back. He does what is best for his business, and one of those decisions has been to avoid trucking in California. It’s just not worth it to him.
The trucker owns a 2001 Peterbilt, pulling a 2006 refrigerated trailer.
“The California (Air Resources Board) rules are not fair. My reefer unit works fine and I have no problems with it,” he states. However, California certainly does. Under the state’s CARB rules his seven-year-old refrigeration unit has to be replaced no matter how well it is working.
“My trailer and the motor on my SB-310 (Thermo King) reefer unit are still in good condition. This refrigration unit should be good for another three years. My truck also is in good condition,” Henry says. “To replace the motor on my reefer unit would cost $10,000.”
He had recently spent $14,000 for an overhaul on his 500 h.p. Caterpillar C15 diesel.
“I like Cat engines. They have got power and they are dependable. I call it American power,” Henry says.
The resident of Ellenwood, GA has been trucking since 1997, never has pulled a dry van, and he has always hauled refrigerated loads, including plenty of produce.
“I have quit going to California because of the excessive and unfair rules and regulations there. Now, I am running between the northeast and southeast United States,” he says.
Henry says he never regrets becoming an owner operator.
“If I want to take a couple of days off, I can. If the load does not pay well, I can decline it. There is just a lot more freedom as an owner operator,” he states.
Henry is currently leased to a carrier, but is planning to have his own operating authority within the next few weeks.
By The Alliance for Food and Farming
A new study published in the American Journal of Clinical Nutrition shows that consumption of five servings of fruits and vegetables a day leads to a longer life. The comprehensive research, conducted in Sweden, studied more than 71,000 people aged 45 to 83 for 13 years. Among the key findings, eating fewer than five servings of fruits and vegetables each day is linked with a higher chance of dying early. Participants who ate at least one serving of fruit daily lived 19 months longer than those who never ate fruit, on average. And those who ate at least three servings of vegetables per day lived 32 months longer than people who reported not eating vegetables.
This Swedish study can be added to the decades of nutritional research that show the benefits of eating fruits and veggies on improved health. Another important example is the recent peer reviewed study published in the Journal of Food and Chemical Toxicology which found that if half of Americans increased their consumption of fruits and vegetables by a single serving, 20,000 cancer cases could be prevented. (It should be noted that most of these nutritional studies were conducted using conventionally grown produce.)
This type of science based evidence is why the Alliance for Food and Farming joins with public health experts, the government, and environmental groups in encouraging consumption of all fruits and vegetables – organic and conventional. Experts agree that both are grown safety and can be eaten with confidence.
For years, health-conscious consumers have enjoyed snacking on pre-cut, pre-packaged, and in portion-controlled fresh fruits and veggies from their local market. Up until now, stonefruits like peaches and nectarines have been absent from the value-added category because of difficulties associated with processing and packaging.
But that’s about to change. On August 5th Fresh Fruit Cuts, launched Woot Froot, a line of expertly selected and artfully processed fresh peaches and nectarines that will be available through October.
“Woot Froot pairs the great taste of fresh nectarines and peaches – one of America’s top-ten fruits – with the ease and convenience of fresh cut and the added benefit of consistent quality and flavor,” said Kim Gaarde of Fresh Fruit Cuts. Gaarde also the research and developer of this new product worked diligently through her company Fruit Dynamics over an 7-year time frame to develop the proprietary process for selecting, processing and packaging the fresh cut peaches and nectarines. Gaarde also says the products will deliver a 15-day shelf life.
After seven years of research and development – and a few relentless doubters – Gaarde said she is proud to be a part of the team that is building new value for stonefruit growers and enhancing consumers’ access to value added stonefruit that is both healthy and convenient.
Gaarde also noted that only certain varieties of peaches and nectarines will make the Woot Froot cut. The company tested more than 500 varieties before finding the select few that provide the desired taste and texture worthy of a Woot Froot label. Retail consumer packs are available in 3 oz and 18 oz trays and bulk packages are available for foodservice.
“Three out of five consumers prefer to purchase ripe fruit,” Gaarde said, “but two out of five don’t know how to go about it. Woot Froot takes the guesswork out of purchasing stonefruit, a category that is loved by Americans, but has been relatively flat for the past several years. We aim to change that and add a little excitement.”
Fresh Cut Fruits will make Woot Froot available through October this year and is preparing for year-round availability in 2014 and beyond.