Posts Tagged “strawberries”
Strawberry shipments from the Plant City, FL area have been underway for more than a month, but only in very light volume. This is changing as available loads will show significant increases by December 10, and be in big volume around December 15-20. Central Florida also has very light volume with cherry, grape, roma and green tomatoes. The area also is shipping variety of vegetables. However, this overall is seasonally a very light volume period for Florida. Expect multiple pickups to involved with most loads.
You may even have to fill out the trailer from those Florida pick ups with a few pallets of cabbage, greens or broccoli from Southern Georgia. In fact, the whole Eastern seaboard extending into the Northeast and New England doesn’t hold a lot of volume, but sometimes something is better than nothing.
In eastern growing areas of North Carolina, the biggest volume is with sweet potatoes, not necessarily known for paying the best freight rates…..In upstate New York, Orange County is shipping storage onions, while central and western areas are loading cabbage. New York apples were hit pretty hard by freezing weather earlier this year, especially from western and central shipping points. Even the Hudson Valley did not escape the freeze, although it came out better than the rest of the state.
In northern Maine, Aroostoock County is shipping around 150 truck loads of potatoes a week.
Maine potatoes – grossing about $1700 to New York City.
North Carolina sweet potatoes – about $1500 to Atlanta.
Florida vegetables and strawberries – about $2600 to Boston.
Strawberries continue to be a favorite of consumers, as well as other berries ranging from raspberries to blueberries and blackberries. The popularity of each continues to increase. The fruit not only is tasty, but healthy.
The agricultural lending company Rabobank sees retail berry sales continuing to incrase by seven percent annually for the next three years.
Rabobank’s Food and Agribusiness Research and Advisory group recently released a report, titled “The U.S. Fresh Berry Boom — Who Will Profit from the Growth?”
No surprising is the report notes California will continue to be the leading producer of fresh berries for strawberries, blueberries, raspberries and blackberries. Sharpest gains in recent years have been with strawberries and blueberries.
California produces 88 percent of the country’s fresh strawberries and significant portions of fresh blueberries, raspberries and blackberries. Florida is also a significant producer of fresh berries.
During the fall and winter months strawberry and blueberry importes from Mexico and Chile compete directly with Florida’s season. Chile now accounts for over 50 percent of imported blueberries.
Consumers are now purchasing more berries that been grown south from British Columbia and continuing all the way south along the coast to Chile. This shift will continue following seasonal patterns, but also seeing increased volume in the more southern regions.
Over the past five years, California has shown tremendous growth in strawberry production the past five years. In 2008, the state produced 114 million cartons of strawberries, which grew to 181 million cartons in 2010. In 2011, volume actually slipped to 178 million cartons but this year, but in 2013, the total volume should be in the 190 million carton range.
The majority of those gains come from increased yields. California’s strawberry acreage totalled 36,519 acres in 2008, but was down to 37,732 acres this year.
It is a different story for blueberries. Worldwide statistics show total world acreage of blueberries has grown significantly over the years. It has quadrupled in the past 15 years and now sits near 200,000 acres with most of that being in North and South America. The Americas represent close to 80 percent of the world’s blueberry acreage and production.
While head lettuce shipments continue from the Salinas Valley and the Huron District in the San Joaquin Valley, volume is rapidly decreasing as the seasonal shift if well underway and volume increases from the desert areas of the Imperial Valley in Southern California and in the nearby Yuma district of Arizona.
Normal shipments are expected from the desert areas through the end of the year. Loadings for romaine from the Imperial Valley should start the week after Thanksgiving.
Lettuce loads from the Salinas Vallely are expected to overlap the Imperial Valley season by a week or two.
Record shipments of tables grapes continues from the San Joaquin Valley spanning the Kern District to the northern part of the valley is averaging over 1,600 truckloads per week…..Also from the Kern District is shipments of carrots, averaging about 350 truckload equivalents per week.
Strawberry shipments from the Watsonville District are in a seasonal decline, while volume is picking up from Ventura County. Moderate volume continues from the Santa Maria District. As with many vegetables in California, berry volume is much lower than only a few weeks ago.
There’s a number of produce items in California providing light volume, but at this point may be helping to fill out the truck. Those items may range from oranges to lemons, kiwi, various veggies and even holiday product such as pomegrantes.
San Joaquin Valley produce – grossing about $4400 to Chicago.
Fall official begins in the USA on September 22nd, 9:49 CST. However, in a 
sense fall really kicks off in the minds of many, after Labor Day, September 3rd. It also means the beginning of fall produce loads for many new items, and is the start of late season shipping for a number of produce items. Total USA produce volume does not match that of summer, but it certainly beat the low volume season of winter.
California provides a lot of loading opportunties for produce haulers during the fall season.
Grapes – Historic shipments of table grapes from the San Joaquin Valley will peak in September. Nearly 110 million 19-pound cartons are expected to be shipped by the end of the season in late 2012.
Oranges – While the smaller valencia loadings, expected to total 28 million boxes, end in October, the much larger navel orange crop kicks in as valencia finish.
Apples – While shipments have been underway for several weeks, loadings of the popular fuji and granny smith varieties have just started.
Strawberries – Shipments are running about 11 percent ahead compared to this time last year. While loadings are past their summer peak, decent volume continues into the fall. Through August about four to five million trays were being shipped, and this will drop to around three to four million trays during September. While most strawberry shipments through the summer have been from the Watsonville/Salinas area, those loadings with be in decline before ending in late November. The volume from that area will be replaced with shipments originating from Oxnard.
Pomegranates – This may not be one of the visible or promenate produce items for hauling, yet there will be about four million boxes of pomegranates shipped, beginning in early October.
Kiwifruit — About two-thirds of the loadings originate out of the Southern San Joaquin Valley and about one-third from the northern Sacramento Valley. Shipments are expected to be down 15 to 20 percent for the 2012-13 season, with loading forecast at about 7 million, seven pound trays, with loadings to kick off around the second week of October.
Persimmons – Average shipments are forecast, with loadings becoming available around the third week of September from such towns as Madera and Reedley.
Pumpkins – Shipments got underway from around Manteca, CA the week of August 27th., which is about normal. However peak loadings are not expected until the end of September and early October.
Produce shipments from the Western half of the USA offer perishable haulers 
some obvious and not-so-obvious choices for obtaining loads.
Here’s some places you may not have considered. New crops of potatoes are now available in some upper mid-western states. The Big Lake, MN area is shipping both red potatoes and russets. New crops of spuds have recently got underway from Central Wisconsin, Nebraska and Northern Colorado.
In Idaho and Malheur County, OR., loading opportunities have recently become available with a new crop of storage onions. While the area is known for its onions, a few shippers are starting to offer sweet onions. Just be aware that these shippers are new at this game and still may be on a learning curve relating to quality. Sweet onions often do not store well.
In California, the heaviest volume from the Salinas Valley is with head lettuce, averaging about 1,100 truck load equivalents per week. Many other vegetable items are also being shipped…..In the nearby Watsonville District, about 750 truckload equivalents of strawberriers are being loaded weekly.
Plenty of loading opportunities are coming from the San Joaquin Valley of California with stone fruit, veggies and grapes. Heaviest table grape movement is from the southern valley area known as the Kern District, but volume is rapidly increasing from more northern areas of the valley.
An update on apple shipments from Washington state, shows it will account for 77 percent of the nation’as apple shipments during the 2012-13 shipping season. Washington always leads the nation in this category, but with heavy weather related losses to apples in Michigan and New York state, the northwest will provide an even more than normal percentage of the country’s apple loads. Washington expects to ship its second largest amount of apples in history; and this is despite a 10 to 15 percent crop loss due to hail storms earlier this year.
Salinas Valley produce – grossing about $7500 to New York City.
Big Lake MN potatoes – about $1300 to Chicago.
Central Wisconsin potatoes – about $2500 to Atlanta.
California continues to work its way through the peak summer shipping season 
as much of the middle part of the country stays in the weather’s frying pan. While this may not be good for crops and livestock in the Mid-west, it is contributing to strong, steady shipments off of the West Coast.
For example, tomato shipments from USA areas such as Arkansas, Tennessee and South Carolina have been hit hard by the heat wave. This is resulting in more demand and better California loadings, whether it is tomatoes from the San Joaquin Valley, Ventura County, San Diego County, or even from Mexico’s Baja California.
Meanwhile, California should be shipping 4 to 5 million trays of strawberries weekly right on through August — mostly from the Watsonville District. During September, loading are still expected to remain strong — in the 3.5 to 4 million-tray range. While quality of strawberries has been a little up and down this year, some observers are predicing the berries will be much better the latter part of the season. That would be great not only for strawberry lovers, but for the guys and gals hauling them. Better quality should mean fewer claims or rejected loads.
There also remains mostly steady shipments of Salinas Valley vegetables, plus fruits and vegetables from throughout much of the San Joaquin Valley.
Salinas Valley produce grossing – about $7500 to New York City.
Some of the most reasonably price fruit items in local supermarkets now are strawberries, raspberries and grapes. Apples will be 
an interesting item to watch this fall.
Strawberries have been a frustrating item at best this summer. No one likes to waste their hard earned dollars on something that doesn’t have the taste or durability (shelf life). My purchase of strawsberries have been all over the board, ranging from good (not great) to very disappointing. I tend to think labels or brands can be a bit over rated. A top brand may or may not be better than a generic fruit or even a lesser known brand. However, this year I have found Discroll brand strawberries have been more consistently good. My big disappointement has been with the Red Blossom brand. More often than not, it has left me wishing I’d left it on the supermarket shelf.
The fall strawberry crop out of California is projected to stronger this year, and growers are predicting improved quality and flavor through August and September. I hope they are right!
Another favorite of mine are raspberries. Even with the Driscoll brand, “razz” is so perishable you really need to check the clamshell package for excessive moisture from the berries — and for mold. Still, no one does a better job with raspberries than Driscoll.
Table grapes from California’s San Joaquin Valley are available and a possible record setting crop is translating into attractive retail prices. Just bought some red grapes and the high sugar content makes them oh so sweet!
Finally, apple lovers are looking forward to the new crop which is now arriving at stores. On July 20 hail storms did some significant damage to some orchards in Washington state. Still, there will be plenty of apples because Washington was poised to have a historic crop. Even though the weather damage may reduce the crop by as much as 25 percent, it was so huge, that there will still be plenty of the fruit.
Something to keep in mind. Some orchards were hit much harder than others. To save as much of their crop as possible, you could be seeing some “high grade” bags of apples in your stores. This is simply a fancy name for some fruit that is less than fancy. It is apples that have some “dimples” from minor hits by hail. These dimples will turn brown and have a russetted look. They should have a lower price because they aren’t as “pretty,” although the eating quality should still be fine.
There have been some reports of “fringe burn” on lettuce being shipped out of 
California’s Salinas Valley. This results from an exceptionally windy summer where the leaves are damaged from the wind and debris that is blown. While all lettuces have been affected to a certain degree, it appears to be more prominent with romaine and romaine hearts.
Otherwise, the Salinas Valley has had great weather this summer, with many days being under 70 degrees F. This is quite a difference from the “roasting” much of the USA is experiencing. Just take a little extra time inspecting the lettuce being loaded on your truck, and make sure your receiver(s) know what is being delivered and have any defect information written on the bill of lading.
There also are reports of some large Iceberg lettuce that is overripe. This occurs when product is left in the fields too long before harvesting.
Berries
California continues on track for possible record shipments of strawberries. The state has been running about 13 million trays ahead of this same period a year ago. The record is 181.3 million trays. The heaviest volume of a long season for shipping California strawberries is coming to a close. Shipments typically decline in August and into the fall.
Once again, here is a reminder to be extra cautious if you are hauling highly perishable berries this time of year, because of the extreme heat occuring in many parts of the USA. Please check out the in transit warming information on the TransFresh ads found on this website.
Besides strawberries out of the Watsonsville district, California also is shipping raspberries and blackberries. There should be decent supplies for hauling over at least the next couple of months.
Salinas Valley produce – grossing about $5500 to Cleveland.
California rates to the East Coast topped $9000 this week, at least from the Salinas Valley, where vegetable volume is really cranking up, plus 
there is building volume with the nearby Watsonville district strawberries and other berries. Rates also have increased from other regions of California, ranging from the San Joaquin Valley, to Santa Maria and in the Southern part of the state. Truck supplies have definately tightened up, but so far, my sources are reporting you can get a truck, if you’re willing to pay for it.
In Arizona, rates remain strong as Mexican melons and table grapes are moving in good volume across the border into the USA.
If for some reason, you are stuck in New Mexico, the new crop of storage onions from the Southern part of the state are now being shipped. Rates are usually less on onions with a significant factor being you can haul them on flatbeds and other non-refrigerated equipment.
Texas remains active for produce loads, in large part thanks to Mexico. There are a variety of Mexican vegetables and tropical fruit crossing into South Texas. The Lower Rio Grande Valley is shipping watermelons, although weather troubles has reduced loading opportunities there. The Winter Garden District, just south of San Antonio is loading onions.
Salinas Valley vegetables, Watsonville berries – grossing about $9000 and more to Boston.
San Joaquin Valley stone fruit – about $4000 to Atlanta.
Nogales melons and grapes – about $5000 to Chicago.
New Mexico onions – $3000 to Chicago.
Texas produce – $3000 to Atlanta.
Buying two of my favorite fruits with any good taste has been a real challenge t
his year — until this week.
Finally had some cantaloupe from Costa Rica that was out of sight! I know when my cantaloupe is tasting as it should when I don’t have to sprinkle salt on it.
My next pleasant surprise came with California strawberries. I had began to think I’d just grown tired of eating strawberries, until this week. What finally hit me was I’d just grown weary of fruit lacking in taste. You’d cut one open and it there was more white color than red. This quart of clamshell strawberries also wasn’t detriorating. Lately it seemed I have to eat the whole quart at once because the next day, the fruit was be going to “crap.” I’ve had these strawberries at the house three days and they remain firm, tasty, with a beautiful red color — and no decay.
Maybe, they finally realized they should have been shipping it protected by Tectrol, which slows the aging process.
Another one of my favorites are watermelons. I often find it difficult to buy great tasting melons until around the 4th of July. You get all the early season stuff out of the way, and warmer, more consistent weather helps produce better watermelons.
Expect watermelon retail prices to be pretty stiff, especially in the eastern half of the USA. For various reasons, melon crops have been hit pretty hard and supplies will be much tighter than normal. Out West, supplies are much better and you may not face as much stick shock.